<div class="content-intro">&nbsp;
<hr>
About Gusto
At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve.
All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our<a href="https://gusto.com/about/careers/total-rewards" target="_blank"> Total Rewards philosophy</a>.
AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process.</div>About the Role
Gusto is looking for a seasoned performance marketer to own execution across paid social and emerging acquisition channels, testing new platforms, formats, and tactics to find what works before scaling. This is a high-visibility role at the intersection of performance marketing, channel experimentation, and AI-powered workflow design. You will own execution and day-to-day strategy for paid social and new channel tests, working within Gusto's demand generation framework, with clear accountability to pipeline and revenue targets.
About the Team
As a member of Gusto's Demand Generation team, you will be embedded specifically within Paid Acquisition, a focused group responsible for driving awareness and pipeline through paid media. This team operates with high autonomy, a bias for experimentation, and a culture of cross-functional partnership. We hold ourselves to a high standard, move fast, and genuinely believe that being AI-native is part of what it means to do this job well today.
Here's what you'll do day-to-day:
<ul>
<li>Own paid social strategy and execution across Meta, LinkedIn, Reddit, Quora, and TikTok, driving full-funnel campaigns from brand awareness through retargeting and conversion, with accountability to pipeline and revenue targets.</li>
<li>Manage significant, multi-million dollar budgets with rigor, including campaign pacing, forecasting, budget-vs-actuals analysis, and making the case for paid social investment in imperfect attribution environments.</li>
<li>Apply and help refine Gusto's paid acquisition measurement framework, including attribution philosophy and budget allocation principles, in partnership with the broader marketing team. Collaborate with Engineering to launch new pixels and tracking, troubleshoot platform-side issues, and QA implementations, keeping measurement reliable as tracking needs evolve.</li>
<li>Lead creative strategy and testing at scale: briefing creative studios and agencies, structuring meaningful experiments, interpreting complex data sets to drive actionable insights, and building a clear learning roadmap. Align with the Brand and Influencer team to run the organic-to-paid feedback loop: turning proven organic and influencer content into paid scale, and feeding results back to sharpen what earns that investment next.</li>
<li>Use AI tools as a consistent, habitual part of your workflow: generating campaign briefs, developing copy variants, accelerating audience research, and building reusable systems that raise the bar for the whole team. Serve as the team's go-to expert on paid social and AI-powered marketing workflows, documenting playbooks and best practices for the paid acquisition team.</li>
<li>Identify, test, and validate new digital media channels and formats beyond core paid social (such as Google Demand Generation campaigns and ChatGPT ads), running structured pilots, defining success criteria upfront, and making the call on scale vs. kill within existing budget guardrails.</li>
<li>Partner cross-functionally with Integrated Marketing, Product Marketing, Sales, Communications, and Web to align paid social with integrated campaigns and earned media moments, and bring performance data back upstream to influence creative production and asset strategy. Partner with Web Marketing to align on landing page strategy, message match, and post-click conversion, because paid social performance doesn't end at the click.</li>
</ul>
Here's what we're looking for:
<ul>
<li>7+ years of performance marketing experience at a B2B SaaS, performance marketing agency, or high-growth consumer organization, with deep expertise in paid social and a track record of testing and scaling new channels.</li>
<li>Full-funnel ownership across two or more major paid social platforms (Meta, LinkedIn, Reddit, Quora, TikTok), including deep, hands-on, in-platform execution (campaign builds, audience/targeting strategy, creative testing, bid/budget management), with significant budget responsibility and a track record of driving measurable pipeline impact.</li>
<li>Strong creative strategy and testing instincts: you know how to structure a test, distinguish a learning from a result, and translate performance data into creative direction.</li>
<li>AI-fluent in practice, not just in theory; you use AI tools consistently in your day-to-day workflow to accelerate briefs, copy, and analysis, and have a track record of implementing AI-driven efficiencies for your team.</li>
<li>Excellent cross-functional collaborator who can translate integrated briefs into paid social strategy, advocate for what the channel needs, and work effectively alongside brand, web, and comms partners.</li>
<li>You are analytical and data-driven, with a clear point of view on attribution in imperfect measurement environments and comfort communicating paid social's contribution to business outcomes.</li>
</ul>
Compensation
Our cash compensation amount for this role is targeted at $109,000 - $133,000/yr in Denver, and $132,000 - $161,000/yr for San Francisco and New York. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.<div class="content-conclusion"><hr>
At Gusto, we don't use titles the traditional way, as a signal of rank or hierarchy. Instead, our titles describe two things at once — your craft (what you do, e.g. Engineering, Design) and your scope of ownership (what you're accountable for) — which is why you'll see something like "Head of X" instead of a rank word like "Director" that tells you neither. Because of this, the title on this posting may look different from what you'd expect based on the scope and seniority of the role, and from how similar roles are typically titled elsewhere. If you have questions about how this role compares to your current title or level, your recruiter can help translate.
<hr>
Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.
Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.&nbsp;
When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required. This includes non-office days for hybrid employees.
Reliable, consistent presence: We expect regular and predictable attendance, whether you're working in-office, hybrid, or fully remote, so that you stay closely connected to your team, customers, and stakeholders in real time and ensure colleagues and customers receive the timely support and responsiveness they deserve.
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Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.&nbsp;
Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out <a href="https://docs.google.com/forms/d/e/1FAIpQLSdEfl7Bp-Twz7LLlhGlha46CrxZ9Kacgakmarf3K2TbnaEgKQ/viewform">this form</a> and a member of our team will get in touch with you.
Gusto takes security and protection of your personal information very seriously. Please review our <a href="https://gusto.com/about/careers/fraudulent-activity-disclaimer">Fraudulent Activity Disclaimer</a>.
Personal information collected and processed as part of your Gusto application will be subject to&nbsp;<a href="https://gusto.com/about/careers/applicant-privacy-notice" target="_blank">Gusto's Applicant Privacy Notice</a>.</div>

Senior Performance Marketing Manager, Paid Social

<h2>Who are we?</h2>Cohere is the leading security-first enterprise AI company. We build cutting-edge foundation AI models and end-to-end products that are designed to solve real-world business problems.We’re training and deploying frontier models for enterprises who are building AI systems. We believe that our work is instrumental to the widespread adoption of AI and we are looking for folks that want to be part of that.We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. Cohere is a team of researchers, engineers, designers, and more, who are all passionate about their craft.We are a global technology company headquartered in Toronto with key offices in London, New York City, San Francisco, Montreal, Paris, Berlin and Seoul. Join us!<h2>The role</h2>You'll lead marketing operations and analytics at Cohere. That covers the team, the martech stack, how we measure marketing's contribution to pipeline, and the budget and pipeline numbers marketing plans against. When leadership asks what marketing produced last quarter and what to fund next, the answer starts with your numbers.The role reports to the VP of Brand. You'll work most closely with the Marketing Chief of Staff and the heads of Growth and Demand and Product Marketing, and every week with Revenue Operations, Sales Operations &amp; Finance. Web operations is part of marketing but doesn't report to this role. <h2>What you'll own </h2><h3>The team</h3>You'll manage the marketing operations, automation, and analytics and data operations staff, and hire where you find gaps. Marketing is growing rapidly, so you'll also bring acquired companies' systems and data into our stack. <h3>Measurement</h3>The attribution methodology is yours, documented and signed off by Marketing, Revenue Operations and Finance. Each quarter you'll present marketing's pipeline contribution to the executive team and say what you'd change. Your analysts do the same for the program teams in Growth and Demand, Events and Product Marketing, showing which campaigns and channels are paying back their spend. <h3>Systems and data</h3>Marketo, Looker, GA4 and 6sense are yours end to end, along with the campaign and lead side of Salesforce. That includes forms, nurture, lead lifecycle, scoring and routing. Campaign data needs to be structured well enough that analysts don't need workarounds, and target-account data has to reconcile to the governed account list. With Revenue Operations, you'll make sure the data behind marketing's pipeline numbers can't change without a record, so a bulk edit can't quietly rewrite marketing's results. A/B testing on nurture and forms sits with you too, sized so the results can be read.Over time we want fewer tools and fewer dashboards, with one governed source for each metric. <h3>Budget and planning numbers</h3>You'll own the martech and operations budget and track budget and headcount across marketing. You'll also build the pipeline and capacity models marketing plans against. The Marketing Chief of Staff runs planning and the business reviews and leads the trade-off conversations with your numbers in hand. Marketing and Sales need to count pipeline the same way, every time. <h2>Your first year </h2>In the first 90 days, you'll document the attribution methodology and get it signed off by Marketing, Revenue Operations and Finance. By then we should also have an inventory of every reporting surface, each with a named owner, and your order for fixing the data problems you inherit.By three months, one governed executive dashboard has replaced the competing decks in business reviews, and rebuilt lead routing is in production.By six months, target-account reporting reconciles to the governed list, and anyone on the team can reproduce quarterly attribution from the documented method, with change control on the data underneath it. The stack is smaller than when you arrived, and some marketing workflows run on agents in production. Annual planning runs on your budget, headcount and pipeline models. <h2>What we're looking for </h2><h3>Must have</h3><ul style="min-height:1.5em"><li>10+ years in marketing operations or marketing analytics in B2B or enterprise software, including at least one high-growth company.</li><li>You've managed a marketing operations and analytics team and its martech budget, setting priorities across ops, automation and analytics specialists and hiring to fill gaps.</li><li>Hands-on Marketo and Salesforce experience with lead lifecycle, campaign structure, routing and the sync between the two. You've configured these systems yourself.</li><li>You've owned a multi-touch attribution model end to end and defended its definitions to a CFO or executive team.</li><li>SQL, and enough comfort in a governed BI layer like Looker to check a number yourself before you present it.</li><li>You've run the data side of an account-based motion, including the hygiene that makes a target account list reportable.</li><li>You've worked closely with Revenue Operations and Sales Operations without duplicating their work.</li><li>Experience in enterprise, regulated or public-sector buying environments, including GDPR and CASL as they apply to lead handling.</li><li>You already use AI and automation in your own team's work.</li></ul><h3>Nice to have</h3><ul style="min-height:1.5em"><li>Enterprise AI, infrastructure or developer-platform marketing.</li><li>You've built agentic or LLM-based workflows in GTM operations and measured what they saved.</li><li>Product-led funnel instrumentation running alongside a sales-led pipeline.</li><li>You've consolidated an inherited martech stack, or merged systems after an acquisition.</li></ul><h2>Full-Time Employees at Cohere enjoy these Perks:</h2><ul style="min-height:1.5em"><li>A weekly lunch stipend of $75/£75 or equivalent in your local currency for lunch.</li><li>Full health and dental benefits, including a separate budget for mental health.</li><li>RRSP matching, 401K, Pension Scheme.</li><li>100% Parental Leave top-up for up to 6 months, for either parent.</li><li>Annual enrichment benefits:Arts &amp; culture, fitness/wellness, quality time, and a workspace improvement credit.Education &amp; learning stipend for conferences, courses, and coaching.</li></ul><ul style="min-height:1.5em"><li>6 weeks of paid vacation (30 working days!)</li><li>Budget for traveling to other offices if you are remote, plus an annual company offsite.</li></ul><h2>How and Where We Work:</h2><ul style="min-height:1.5em"><li>Cohere is remote-friendly, but we also have offices in Toronto, London, New York City, San Francisco, Montreal, Paris, Berlin and Seoul with more opening soon.</li><li>For those in the office: a daily lunch program, plenty of snacks, and regular community and social events.</li><li>For those not near an office: a co-working benefit so you can work alongside others in your city.</li><li>Everyone receives a $500 home office stipend to set up your workspace properly.</li></ul>If any of the above doesn’t line up exactly with your experience, we still encourage you to apply. We strive to create an inclusive work environment for all; we welcome applicants from all backgrounds and are committed to providing equal opportunities. Should you require any accommodations during the recruitment process, please submit an<a target="_blank" rel="noopener noreferrer nofollow" href="https://docs.google.com/forms/d/12a6IrLdF3kI2nonKSr4tiFuz18rLQbaeYV-JM9L4o9Q/edit"> Accommodations Request Form</a>, and we will work together to meet your needs.We may use AI-enabled tools to screen and assess applicants against the criteria for this position. This helps our recruiters identify potentially qualified candidates, but it doesn't limit the applications our recruiters may review or consider.Beware of Scams: Cohere will never ask for payment or third-party services (e.g., CV writing) as part of our hiring process. All legitimate roles are listed on the Cohere careers page and LinkedIn only, with all communications from Cohere employees coming from an @cohere.com or @cw.cohere email alias. If jobs are viewed on other sites then please verify these through our <a target="_blank" rel="noopener noreferrer" href="https://cohere.com/careers">official careers</a> page.

Head of Marketing Operations

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.
The Social Media, ON Team Lead is responsible for driving exceptional outcomes for our customers by ensuring that our social media overnight team is consistently achieving their goals. They lead and manage their team, providing strategic direction, ongoing coaching, data analysis, project management, and overseeing daily operations. This role includes leading, supervising, presenting, cross functional work, communication, and more.&nbsp;
The Team Lead is a strong leader and figurehead for their team. They are a key resource for the overnight team. They handle escalations, answer associate questions, and share critical updates. The Team Lead proactively identifies opportunities for continuous operational improvement through root cause analysis, deep dives into tickets or data, and shadowing interactions. Based on these insights, they collaborate with cross-functional partners and dayside team leads to implement both short-term and long-term solutions to enhance overall customer outcomes. They are also willing to flex into certain dayside meetings in order to present out findings and insight to senior management.&nbsp;
The ideal candidate is passionate about leadership and driving results and improvement on their team. They are empathetic, compassionate, and capable of leading in a fast paced, ambiguous environment. They is highly organized, focused, and thrives in a fast-paced work environment. They excel in navigating ambiguity and are exceptional at root cause analysis, continuous improvement, clear communication, flexibility, leadership, and team building.&nbsp;
<h2>Responsibilities:</h2>
<ul>
<li>Lead shoulder to shoulder to deliver outstanding results, driving shared outcomes measured through key performance indicators such as SLA, CSAT, TAR, QAR scores, and beyond.</li>
<li>Lead a team of associates to provide a world-class customer experience by offering continuous support, coaching, development, and mentorship in a dynamic and fast-paced environment and foster a culture of excellence and growth.</li>
<li>Take proactive ownership of the customer experience across various social media platforms, ensuring that customer interactions are handled with the highest level of care and professionalism.</li>
<li>Continuously evaluate and refine best practices and processes within the team to ensure consistent and exceptional customer experiences. Implement innovative solutions to improve efficiency and effectiveness.</li>
<li>Understand and optimize operational efficiencies by benchmarking industry best practices, analyzing data and processes, identifying areas for improvement, and implementing changes to enhance customer obsession and satisfaction.</li>
<li>Take ownership of the associate experience by regularly assessing and measuring behaviors that drive positive outcomes. Encourage the development of individual skills, knowledge, and understanding of their roles, fostering a supportive and growth-oriented environment.</li>
<li>Maintain a visible and active leadership presence by engaging in day-to-day team activities, holding team members accountable, and collaborating with the Lyft Leadership Team. Lead by example and inspire confidence and trust within the team.</li>
<li>Work closely with other Specialized Support team leaders to enhance both internal and external customer experiences. Share insights and strategies to drive continuous improvement across the organization.</li>
<li>Analyze team performance data to identify trends, insights, and opportunities for improvement. Effectively communicate and present this data to senior leadership, telling a compelling story that highlights successes and areas for growth.</li>
</ul>
<h2 class="p1">Experience:</h2>
<ul>
<li style="font-weight: 400;">3+ years experience in customer support</li>
<li style="font-weight: 400;">1+ year experience in a leadership position</li>
<li style="font-weight: 400;">Ability to build relationships with cross functional stakeholders and drive shared outcomes</li>
<li style="font-weight: 400;">Customer obsessed with a track record for going above and beyond for the customer</li>
<li style="font-weight: 400;">Ability to lead in a fast­-paced environment subject to rapid change and ambiguity</li>
<li style="font-weight: 400;">Relevant technology, social media, and customer care experience.</li>
<li style="font-weight: 400;">Strong written and verbal communication skills.</li>
<li style="font-weight: 400;">Problem solving, Decision making, and Time management skills are a must.&nbsp;</li>
<li style="font-weight: 400;">Experience with process improvement and excellence is a plus!</li>
</ul>
<h2 class="p1">Benefits:</h2>
<ul>
<li>Extended health and dental coverage options, along with life insurance and disability benefits </li>
<li>Mental health benefits </li>
<li>Family building benefits </li>
<li>Child care and pet benefits </li>
<li>Access to a Lyft funded Health Care Savings Account </li>
<li>RRSP plan to help save for your future </li>
<li>In addition to provincial observed holidays, salaried team members are covered under Lyft's flexible paid time off policy. The policy allows team members to take off as much time as they need (with manager approval). Hourly team members get 15 days paid time off, with an additional day for each year of service&nbsp; </li>
<li>Lyft is proud to support new parents with 18 weeks of paid time off, designed as a top-up plan to complement provincial programs. Biological, adoptive, and foster parents are all eligible. </li>
<li>Subsidized commuter benefits </li>
</ul>
Lyft is committed to creating an inclusive workforce that fosters belonging. Lyft believes that every person has a right to equal employment opportunities without discrimination because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offences, or any other basis protected by applicable law or by Company policy. Lyft also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Accommodation for persons with disabilities will be provided upon request in accordance with applicable law during the application and hiring process. Please contact your recruiter if you wish to make such a request.
Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid
The expected base pay range for this position in the Toronto area is CAD $84,000-$105,000, not inclusive of potential equity offering, bonus or benefits. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.
Lyft may use artificial intelligence to screen applicants, however, Lyft employees make the ultimate selection and hiring decisions.
This is a new position.&nbsp;

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