At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.
The Senior Manager, Marketing Operations and Strategy is responsible for ensuring marketing efforts are efficient, data-driven, and aligned with business goals through process optimization, technology management, and strategic planning. Key duties include managing budget and org health, leading org-wide annual planning process, managing quarterly reporting (QBRs), overseeing campaign execution and budget, and providing overall operations support to the marketing leadership team.&nbsp;
<h2>Responsibilities:</h2>
<ul>
<li>Strategic planning: Developing and implementing marketing strategies and plans to achieve business objectives, improve brand awareness, and build customer loyalty.</li>
<li>Technology management: Evaluating, implementing, and managing the marketing technology stack (e.g., CRM, marketing automation platforms, CMS) and ensuring the team can effectively use these tools.</li>
<li>Process optimization: Designing, streamlining, and refining marketing processes to improve productivity, efficiency, and cross-team collaboration.</li>
<li>Budget management: Developing, managing, and monitoring the marketing budget, including tracking budget vs forecast, and providing financial reports to management in partnership with Finance.</li>
<li>Data analysis and reporting: Working with Analytics to analyze marketing campaign performance data, generating reports for stakeholders, and providing data-driven insights and recommendations for improvement.</li>
<li>Collaboration: Acting as a liaison between marketing and other departments to ensure alignment on goals and efforts. Building rapport with the Chief of Staff community and working with on cross-company initiatives and planning.&nbsp;</li>
<li>Team support: Training and supporting marketing staff, and providing internal support and training on marketing platforms.&nbsp;</li>
</ul>
<h2>Experience:</h2>
<ul>
<li>7+ years of experience in operations or strategy, ideally within Marketing and within technology.</li>
<li>Demonstrated skills in planning and strategic thinking. Experience in annual planning a plus.&nbsp;</li>
<li>Strong analytical and data-driven decision-making skills.</li>
<li>Technical proficiency with marketing automation tools, CRMs, and other marketing technologies.</li>
<li>Excellent project management skills, including the ability to manage timelines and resources.</li>
<li>Strong communication and collaboration skills.</li>
<li>Budgeting and financial management skills.</li>
</ul>
<h2>Benefits:</h2>
<ul>
<li>Extended health and dental coverage options, along with life insurance and disability benefits</li>
<li>Mental health benefits</li>
<li>Family building benefits</li>
<li>Child care and pet benefits</li>
<li>Access to a Lyft funded Health Care Savings Account</li>
<li>RRSP plan with company match to help save for your future</li>
<li>In addition to provincial observed holidays, salaried team members are covered under Lyft's flexible paid time off policy. The policy allows team members to take off as much time as they need (with manager approval). Hourly team members get 15 days paid time off, with an additional day for each year of service&nbsp;</li>
<li>Lyft is proud to support new parents with 18 weeks of paid time off, designed as a top-up plan to complement provincial programs. Biological, adoptive, and foster parents are all eligible.</li>
<li>Subsidized commuter benefits and Lyft ride credits</li>
</ul>
Lyft is committed to creating an inclusive workforce that fosters belonging. Lyft believes that every person has a right to equal employment opportunities without discrimination because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offences, or any other basis protected by applicable law or by Company policy. Lyft also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.&nbsp; Accommodation for persons with disabilities will be provided upon request in accordance with applicable law during the application and hiring process. Please contact your recruiter if you wish to make such a request.
Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office at least 3 days per week, including on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid
The expected base pay range for this position in the Toronto area is CAD $136,000 - CAD $170,000, not inclusive of potential equity offering, bonus or benefits. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.
Lyft may use artificial intelligence to screen applicants, however, Lyft employees make the ultimate selection and hiring decisions.
This job fills an existing vacancy.

Senior Manager, Marketing Strategy & Operations

Who are we?Cohere is the leading security-first enterprise AI company. We build cutting-edge foundation AI models and end-to-end products that are designed to solve real-world business problems.We’re training and deploying frontier models for enterprises who are building AI systems. We believe that our work is instrumental to the widespread adoption of AI and we are looking for folks that want to be part of that.We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. Cohere is a team of researchers, engineers, designers, and more, who are all passionate about their craft.We are a global technology company headquartered in Toronto with key offices in London, New York City, San Francisco, Montreal, Paris, Berlin and Seoul. Join us!<h2>About the Role</h2>Cohere builds frontier AI for the enterprise. We're hiring a Senior Director of Integrated Marketing to bring our demand engine, product marketing, and field/partner motion under one strategic roof. This is the senior marketing leader most accountable for pipeline. You're the person who turns Cohere's product, brand, and category narrative into qualified enterprise opportunities for our sales team.Sub-functions report to you: Product Marketing, Web Marketing, Growth, and Events &amp; Partnerships. You'll work with the Chief of Staff on planning, budget, and operating cadence, and with the Marketing Operations Director and her analytics team on attribution, forecasting, martech, and the dashboards your pipeline number lives in. The demand engine only runs if you and the analytics group work as one team on measurement, and building that partnership is part of the job from week one.This role is built for someone who has done it before at a high-growth B2B SaaS or infrastructure company, and is ready to do it again at the frontier of AI. <h2>What You'll Run</h2>Integrated marketing strategy<ul style="min-height:1.5em"><li>Build and run the integrated marketing plan against Cohere's annual pipeline and revenue targets, by segment (enterprise, mid-market) and by region (NA, EMEA, APAC, Japan). You'll build it with the Chief of Staff, who holds the planning calendar for the wider marketing org. You will carry the pipeline number for marketing</li></ul>Growth &amp; demand generation<ul style="min-height:1.5em"><li>Manage the Growth lead across paid media, SEO, lifecycle/email, web conversion, ABM, and developer-led acquisition. Set the demand strategy with them: efficient pipeline from both top-of-funnel demand (broad-reach campaigns, content syndication, paid) and bottom-funnel ABM into our priority accounts.</li></ul>Product marketing<ul style="min-height:1.5em"><li>Manage the Product Marketing lead, whose team runs positioning, messaging, competitive intelligence, pricing/packaging input, launches, and sales enablement. Partner with Product and Research leadership to translate frontier capability into language enterprise buyers actually care about: business outcomes, security, deployment flexibility, ROI.</li></ul>Events &amp; partnerships marketing<ul style="min-height:1.5em"><li>Manage the Events &amp; Partnerships lead as they build the partner marketing motion with our cloud, SI, and technology partners: co-marketing campaigns, joint field activity, partner-sourced pipeline. Hold events to a pipeline standard.</li></ul>Team leadership<ul style="min-height:1.5em"><li>Manage and develop three established leads as direct reports, plus their teams of ~[20–35] across the three sub-functions.</li><li>Set the operating cadence with the Chief of Staff: weekly pipeline reviews with Sales, monthly QBR-style reviews internally, quarterly planning with Finance and RevOps. </li></ul><h2>How Success Will Be Measured</h2>Primary:<ul style="min-height:1.5em"><li>Marketing-sourced pipeline ($ and # of opportunities)</li><li>Marketing-influenced pipeline</li><li>MQL → SQL conversion rate and velocity</li><li>Cost per opportunity / pipeline ROI</li></ul>Secondary:<ul style="min-height:1.5em"><li>Launch impact (pipeline generated within 90 days of major launches)</li><li>Event ROI (pipeline per event $)</li><li>Partner-sourced pipeline</li><li>ABM account engagement and penetration in named accounts</li><li>Sales team NPS / enablement satisfaction </li></ul><h2>What You Bring</h2><ul style="min-height:1.5em"><li>15-20+ years in B2B marketing, with at least 4–5 years leading multi-function marketing teams at a high-growth enterprise SaaS, cloud, data, or AI/ML company.</li><li>A demonstrable track record of owning a pipeline number, not just contributing to one. You can walk us through the campaigns, the math, and the trade-offs.</li><li>Experience managing across at least two of: demand gen / growth, product marketing, field/events, partner marketing. Bonus if you've covered three or more.</li><li>Fluency in the modern B2B marketing stack: Marketo or HubSpot, Salesforce, an ABM platform (6sense, Demandbase, or similar), and attribution tooling. Comfortable in a dashboard, not just a deck.</li><li>Experience marketing to technical buyers (engineering leaders, data/ML leaders, CIOs) and selling technical products. AI/ML, data infra, dev tools, or cloud experience strongly preferred.</li><li>Operating range: comfortable on a board-deck slide and on the floor of a trade-show booth in the same week.</li><li>Excellent cross-functional leadership, particularly with Sales, RevOps, Product, and Finance.</li></ul><h2>Full-Time Employees at Cohere enjoy these Perks:</h2><ul style="min-height:1.5em"><li>A weekly lunch stipend of $75/£75 or equivalent in your local currency for lunch.</li><li>Full health and dental benefits, including a separate budget for mental health.</li><li>RRSP matching, 401K, Pension Scheme.</li><li>100% Parental Leave top-up for up to 6 months, for either parent.</li><li>Annual enrichment benefits:Arts &amp; culture, fitness/wellness, quality time, and a workspace improvement credit.Education &amp; learning stipend for conferences, courses, and coaching.</li></ul><ul style="min-height:1.5em"><li>6 weeks of paid vacation (30 working days!)</li><li>Budget for traveling to other offices if you are remote, plus an annual company offsite.</li></ul><h2>How and Where We Work:</h2><ul style="min-height:1.5em"><li>Cohere is remote-friendly, but we also have offices in Toronto, London, New York City, San Francisco, Montreal, Paris, Berlin and Seoul with more opening soon.</li><li>For those in the office: a daily lunch program, plenty of snacks, and regular community and social events.</li><li>For those not near an office: a co-working benefit so you can work alongside others in your city.</li><li>Everyone receives a $500 home office stipend to set up your workspace properly.</li></ul>If any of the above doesn’t line up exactly with your experience, we still encourage you to apply. We strive to create an inclusive work environment for all; we welcome applicants from all backgrounds and are committed to providing equal opportunities. Should you require any accommodations during the recruitment process, please submit an<a target="_blank" rel="noopener noreferrer nofollow" href="https://docs.google.com/forms/d/12a6IrLdF3kI2nonKSr4tiFuz18rLQbaeYV-JM9L4o9Q/edit"> Accommodations Request Form</a>, and we will work together to meet your needs.We may use AI-enabled tools to screen and assess applicants against the criteria for this position. This helps our recruiters identify potentially qualified candidates, but it doesn't limit the applications our recruiters may review or consider.Beware of Scams: Cohere will never ask for payment or third-party services (e.g., CV writing) as part of our hiring process. All legitimate roles are listed on the Cohere careers page and LinkedIn only, with all communications from Cohere employees coming from an @cohere.com or @cw.cohere email alias. If jobs are viewed on other sites then please verify these through our <a target="_blank" rel="noopener noreferrer" href="https://cohere.com/careers">official careers</a> page.

Senior Director, Integrated Marketing

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.&nbsp;
We are hiring a Marketing Technology Lead to own Lyft's B2B marketing technology stack, spanning marketing automation, content and web, lead routing, data enrichment, and attribution. As the senior technical owner of that stack, you will lead solution design, own the architecture and data model that carry a lead from first touch through to a qualified opportunity, and partner with Marketing Operations, Sales Operations, Sales Technology, Privacy, Legal, and Data to translate business needs into durable, scalable systems. This is a hands-on leadership role for someone who knows B2B marketing operations, can build the systems that run them, and is looking for ways to bring AI into how the stack works, not just what it produces.
<h2>Responsibilities:</h2>
<ul>
<li>Serve as the senior technical owner of the B2B marketing technology stack, from solution design through delivery, adoption, and ongoing support.</li>
<li>Lead requirements gathering with Marketing Operations, Sales Operations, Sales Technology, and Data partners, and translate them into functional and technical designs.</li>
<li>Remain hands-on, configuring and extending the marketing automation platform (HubSpot) across workflows, forms, lead scoring, and custom objects, and building the integrations that connect the stack.</li>
<li>Own the marketing technology roadmap and architecture, including the lead and account data model, enrichment and routing logic, and integrations with the CRM, data platform, web, and advertising systems.</li>
<li>Own the tracking and instrumentation layer, including tag management, site and campaign tracking, and the data capture behind attribution.</li>
<li>Own the lead lifecycle systems, partnering with Sales Operations and Sales Technology on lead identity, deduplication, scoring, routing, MQL and SQL definitions, and funnel stage integrity.</li>
<li>Identify where AI can improve the stack, from lead scoring and routing to content and campaign workflows, and lead the evaluation, adoption, and rollout of those capabilities.</li>
<li>Assess the stack against target state and introduce new tools as the marketing motion matures.</li>
<li>Set the technical standard through design review and documentation that accounts for failure states, scalability, and supportability.</li>
<li>Maintain platform reliability by monitoring performance and email deliverability, supporting incident resolution, leading postmortems, and driving automation.</li>
<li>Own governance and controls for marketing data, including consent and subscription management, email and privacy compliance, data quality, and change management.</li>
<li>Own the marketing tool portfolio and budget, from evaluation and selection through procurement, contracting, and renewals, partnering with Procurement, Legal, and Security.</li>
<li>Serve as the technical expert and escalation point, and deliver technical enablement to partner teams.</li>
<li>Partner with marketing leaders on prioritization, mentor the engineers and contractors supporting the stack, and support hiring.</li>
<li>Communicate marketing technology strategy, roadmap, and vision to partner teams, and give senior leadership decision-ready updates on progress, risks, and tradeoffs.</li>
</ul>
<h2>Experience:</h2>
<ul>
<li>Bachelor's degree in Business, Information Systems, Computer Science, or a related field, or equivalent practical experience.</li>
<li>7+ years of experience in a marketing technology, marketing operations engineering, or business systems role, including 3+ years leading solution design and delivery.</li>
<li>5+ years of hands-on administration and configuration of a B2B marketing automation platform (HubSpot, Marketo, Pardot, or Eloqua), with at least one active platform certification.</li>
<li>Hands-on depth in at least two platform categories beyond marketing automation, such as content management, lead routing, data enrichment, ABM, analytics, or attribution.</li>
<li>3+ years hands-on in Salesforce or an equivalent CRM, and 3 or more delivered integrations to systems such as a data warehouse or CMS using REST APIs, webhooks, or middleware.</li>
<li>Hands-on experience with tag management and web or campaign tracking instrumentation.</li>
<li>Led end-to-end delivery of at least 2 large, cross-functional marketing technology programs, including one platform implementation or migration.</li>
<li>Experience providing technical direction to engineers, contractors, or implementation partners.</li>
<li>Strong understanding of B2B demand generation and lead-to-opportunity workflows, including lead scoring, routing, attribution, and funnel reporting.</li>
<li>Proven ability to communicate technical direction and tradeoffs to non-technical stakeholders, and present roadmap and status to senior leadership.</li>
<li>Experience with marketing data quality, consent and subscription management, and email and privacy compliance (CAN-SPAM, CASL, GDPR, or equivalent) is highly desirable.</li>
<li>Experience with a cloud data platform such as Databricks or Snowflake, and with SQL, is a plus.</li>
</ul>
<h2>Benefits:</h2>
<ul>
<li>Extended health and dental coverage options, along with life insurance and disability benefits</li>
<li>Mental health benefits</li>
<li>Family building benefits</li>
<li>Child care and pet benefits</li>
<li>Access to a Lyft funded Health Care Savings Account</li>
<li>RRSP plan with company match to help save for your future</li>
<li>In addition to provincial observed holidays, salaried team members are covered under Lyft's flexible paid time off policy. The policy allows team members to take off as much time as they need (with manager approval). Hourly team members get 15 days paid time off, with an additional day for each year of service&nbsp;</li>
<li>Lyft is proud to support new parents with 18 weeks of paid time off, designed as a top-up plan to complement provincial programs. Biological, adoptive, and foster parents are all eligible.</li>
<li>Subsidized commuter benefits and Lyft ride credits</li>
</ul>
Lyft is committed to creating an inclusive workforce that fosters belonging. Lyft believes that every person has a right to equal employment opportunities without discrimination because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offences, or any other basis protected by applicable law or by Company policy. Lyft also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.&nbsp; Accommodation for persons with disabilities will be provided upon request in accordance with applicable law during the application and hiring process. Please contact your recruiter if you wish to make such a request.
Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office at least 3 days per week, including on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid
The expected base pay range for this position in the Toronto area is $129,000-$161,250, not inclusive of potential equity offering, bonus or benefits. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.
Lyft may use artificial intelligence to screen applicants, however, Lyft employees make the ultimate selection and hiring decisions.
This is a new position.

Latest Remote Jobs inToronto, Ontario·Marketing

Senior Manager, Marketing Strategy & Operations

Senior Manager, Marketing Strategy & Operations

Senior Director, Integrated Marketing

Senior Director, Integrated Marketing

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Marketing Technology Lead

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Toronto, Ontario·Marketing