Sales Manager - Lower Mainland

Build your Career at Cooper Equipment Rentals We are looking for customer-oriented, motivated individuals to join our professional team. Please note, to be considered for this position applicants should currently be residing in Canada and legally entitled to work. Why Work with Us? Perks!

• Competitive salary (base salary + bonus structure)
• Company vehicle + fuel card
• Excellent benefit package with premiums paid by the company
• RRSP Match
• Safety-minded organization
• Stable, year-round employment
• Continuous training, learning and development opportunities
• Fun-loving work environment with strong social responsibility
• Opportunity to lead and develop a high-performing sales team with a company that values people, relationships and safety

At Cooper Equipment Rentals, our business is powered by strong relationships and leaders who know how to turn opportunity into results. As Sales Manager, you’ll play a key role in driving revenue growth and market share across our Lower Mainland branches — leading a high-performing sales team and partnering closely with branch and operations leaders to deliver exceptional customer service. This is a hands-on leadership role for a sales professional who understands the equipment rental industry, thrives in a fast-paced environment, and knows how to coach, motivate, and hold a team accountable while keeping customers at the center of every decision. What You’ll Be Doing   Duties and Responsibilities: 

• Lead, coach, and inspire the sales team to achieve individual and team performance goals
• Foster a collaborative, accountable, high-performance sales culture
• Develop and execute sales strategies that drive revenue growth, profitability, and market share across the Lower Mainland
• Build and maintain strong relationships with key customers, serving as a trusted advisor and escalation point, resolving escalated issues with urgency and professionalism
• Manage the sales pipeline, expand high-potential accounts, and refine pricing and promotional strategies
• Partner closely with Branch Managers / operations teams to ensure seamless execution and customer service
• Conduct regular sales meetings, performance reviews, and pipeline discussions; track KPIs and report results to senior leadership
• Support collection efforts in partnership with the Credit & Collections team
• Collaborate with internal stakeholders to identify profitable equipment sales and fleet utilization opportunities
• Set annual goals and objectives aligned with branch and regional performance; monitor progress and adjust strategies as needed
• Represent Cooper at industry events and support brand visibility through networking and local marketing initiatives
• Take pride in your work, and bring energy, accountability, and professionalism to everything you do

  What You’ll Bring to the Team   Qualifications and Requirements: 

• 8+ years of outside sales experience, ideally within equipment rental, construction, industrial, or related industries
• 2+ years of sales leadership experience, with a proven ability to coach, mentor, and develop high-performing teams
• Strong knowledge of construction equipment and rental operations, including fleet utilization and profitability drivers
• A valid driver’s license and a satisfactory driver’s abstract (no more than 3 demerit points)
• Willingness to travel throughout the Lower Mainland; this role is primarily field-based
• Proficiency with CRM platforms and Microsoft Office (Excel, Word, PowerPoint), and with PowerBI or similar data visualization tools
• A leadership style rooted in honesty, integrity, and trust — doing the right thing, even when no one’s watching
• Strong negotiation skills and the ability to move key customers toward value-based partnerships
• Comfortable leading customer presentations and meetings, articulating value, aligning solutions to customer needs, and influencing decision-makers
• Excellent communication skills and the ability to build relationships at all levels — internally and externally
• Strong business acumen, including experience managing budgets, AR and collections, reviewing P&Ls, and planning for growth
• The flexibility to manage multiple priorities and adapt quickly in a dynamic, fast-paced environment

Compensation: Posted pay range represents OTE (base plus bonus) Want to learn more about this as well as other opportunities at Cooper? Visit our Careers page to view Day in the Life videos cooperequipment.ca/careers. We passionately believe that our inclusive and diverse team is key to the success of our business. We are dedicated to building an environment where everyone has an equitable opportunity to thrive, and where diversity, equity and inclusion is celebrated and embraced. We strive to hire diverse talent and to ensure that everyone feels safe, respected, and valued during the hiring process and throughout their journey with us. To continue the conversation, or if you require accommodations, reach out to our team at careers@cooperequipment.ca.