FP&A Manager

Location: Toronto, ON — Hybrid

Reports to: VP, Finance

Department: Finance

Love Wellness is looking for an FP&A Manager to take ownership of financial planning, analysis, and cross-channel performance reporting for a fast-growing, founder-led women's wellness brand. You'll work closely with the VP, Finance to translate data across DTC, TikTok Shop, Amazon, Wholesale, and marketing into a clear point of view — not just a data pull — that shapes real business decisions.

Demand planning and revenue forecasting are treated as one connected build here, not two separate exercises — you'll own the channel-level unit plan across Amazon, DTC, TikTok Shop, and Wholesale. You'll also be working in an environment where AI (Claude) is used daily as a genuine finance partner across modeling, analysis, and QA — you'll be expected to work the same way, and to help lead the automation of this connective tissue between demand planning, forecasting, and reporting.

Key Responsibilities:Financial Planning & Forecasting

• Support the annual profit & loss budgeting process across the total company.
• Contribute to long-range planning by developing financial projections and scenario analyses.
• Assist in monthly forecasting, including tracking and consolidating risks and opportunities.
• Own weekly, monthly and quarterly board and investor reporting materials (KPI packages, variance analysis, supporting decks), with full ownership of data accuracy.
• Partner with the VP, Finance to shape the analytical narrative behind the numbers for leadership, board, and investor audiences.
• Own and evolve the Monthly Business Review (MBR) cadence, building on existing scorecard infrastructure.

Revenue Planning & Systems Ownership

• Own, manage, and continuously improve the revenue budgeting tool, keeping it aligned with the demand plan and channel-level forecasts.
• Identify opportunities for process optimization, standardization, and automation across planning and reporting.

Demand Planning & Revenue Build

• Own the product/unit-level demand plan across Amazon, DTC, TikTok Shop, and Wholesale
• Partner with Operations/Supply Chain to translate the demand plan into inventory needs, and flag over- or under-stock risk early.

Retail & Channel Analytics

• Lead reporting and analysis of total business sell-through by channel and product
• Own DTC and marketplace analytics across Amazon and TikTok Shop including channel profitability and attribution.
• Manage recurring data analysis and dashboards (Supermetrics, Pacvue, or similar) across Meta, Google, TikTok, and Amazon.

Marketing & Influencer Analytics

• Analyze paid media and creative performance
• Build and maintain influencer P&L models.
• Support competitive benchmarking and market panel analysis to inform brand and pricing decisions.

Cross-Functional Partnership

• Coordinate closely with the Accounting/Bookkeeping team on close-related data needs.
• Partner with Operations and Sales on demand planning.
• Work closely with executive leadership on ad hoc financial and strategic analysis as priorities arise.

AI & Automation

• Use AI tools (Claude) as a core, everyday part of how you build models, analyze data, and QA your own work — this is an expected way of working here, not a novelty.
• Actively look for where demand planning, forecasting, and recurring reporting can be connected and automated and bring recommendations forward to implement.

What We're Looking For:

• 5–7 years of progressive FP&A or financial analysis experience; CPG, consumer, retail, or DTC/ecommerce background strongly preferred.
• A track record of owning financial materials that went directly to executives, a board, or investors.
• Strong financial statement literacy.
• Advanced Excel and financial modeling skills; hands-on experience with Supermetrics, Pacvue, Drivepoint, or comparable retail/marketing/demand planning tools is a plus.
• Experience connecting unit-level demand planning to a revenue forecast, ideally across a mix of marketplace (Amazon, TikTok Shop), DTC, and Wholesale channels.
• A self-QA mindset — you check your own work before it lands on someone else's desk, and you flag it yourself when a number looks off rather than passing it along.
• The judgment to move beyond "here's the data" to "here's what it means, and here's what I'd do about it."
• Genuine comfort using AI tools as a thinking partner in financial work — you'll be expected to lead automation of recurring analysis, not just use AI for one-off tasks.
• Comfortable operating with real autonomy in a lean, fast-moving team, without needing heavy oversight to get to a trustworthy answer.

What Success Looks Like:

• Fully owns monthly reporting, forecast updates, and board/investor materials with minimal rework required from the VP, Finance.
• Has meaningfully contributed to at least one of: MBR process design, retail/channel analytics improvements, or forecasting model upgrades.
• Has identified and implemented at least one real automation or process improvement connecting demand planning, forecasting, or reporting.

About the Team:

You'll report directly to the VP, Finance, and work alongside an in-house Senior Accountant who manages the monthly close, AP/AR, tax, and audit support. This role is the team's analytical engine — the person who turns the data the rest of the team produces and collects into forecasts, insights, and board-ready reporting.