Ecommerce Manager

Reports To: VP, eCommerce & Digital Marketing

Job Type: Full-Time Employee

Working Hours: 40 hours per week, Monday to Friday

Location: Vancouver based; hybrid work with an office in Mount Pleasant

Who We Are

We believe that everyone deserves to feel comfortable in their skin. For too long, we’ve been trained to think that the way we look is more important than the way we feel, and we’re on a mission to change that.

Huha is an underwear brand making healthier, comfier skin-layer basics that encourage one’s sense of body positivity and self-love. In the process of creating what is healthier for our bodies and minds, we are creating what is healthier for the planet, too.

What We Value

We are a small but dedicated team with great ambitions. As a fast-growing startup, we believe that if we set our minds to a unified goal and work together to achieve it, the sky is the limit. Since our inception, we have doubled our growth year-over-year, given back to dozens of wonderful charities, and garnered tens of thousands of loyal customers who believe what we believe: that comfort is more important than vanity. 

Huha is on a mission to create healthier, more comfortable garments that improve one’s sense of body positivity and self-love. Our values guide our work and our mission guides our values. Want to join us?Together- Every voice shapes the futureOwnership-Embody integrity and reliabilityEvolve-Rise to meet challengesWho You Are

Reporting to the VP, eCommerce & Digital Marketing (and partnering closely with Customer Care, Operations, Brand and Product), the eCommerce Manager is responsible for our DTC website performance and functionality, content and merchandising, and how it evolves over time. You’re equally comfortable supporting strategy for a best-in-class online shopping experience and rolling up your sleeves in Shopify to bring it to life.

This is our first dedicated eCommerce hire, making it a standout opportunity for someone excited to build, shape, and scale the function from the ground up. You thrive in fast-moving, entrepreneurial environments, bring a sharp merchandising eye, and are driven by turning great products and storytelling into real results—higher conversion, stronger product performance, and happier customers.

You love digging into data, experimenting and testing on-site, and working cross-functionally to continuously improve the experience. For you, the sweet spot is where brand, creativity, and commerce meet—and you know how to make that intersection perform.

The JobWebsite Management & Merchandising

• Own the end-to-end performance and day-to-day management of the DTC & B2B websites.
• Lead site merchandising strategy and execution, including homepage, collection pages, PDPs, navigation, and onsite discovery.
• Manage the product catalog end-to-end: product setup, categorization, tagging, pricing, imagery, descriptions, and ongoing optimization.
• Own the eCommerce content calendar and briefing process, ensuring the right assets are available and deployed to support launches, promotions, and seasonal updates.
• Partner closely with Brand and Creative to translate campaigns and storytelling into high-performing onsite experiences.
• Own all product feeds that support eComm and marketing channels.
• Responsible for maintenance and optimization of app shopping platforms (ex. Shopapp, Tik Tok Shops, Meta Shops, etc.)
• Own content and product for future marketplaces such as Amazon.
• Manage eComm apps and vendors (ex. Reviews, loyalty, referral, etc.)
• Oversee & manage development sprint boards and developer output.

Conversion Rate Optimization & UX/UI

• Own conversion rate optimization (CRO) and add-to-cart performance across the site.
• Plan and execute A/B tests across merchandising, content, UX/UI tools, and promotions.
• Leverage onsite tools (e.g., Nosto, Rebuy, reviews, referrals, loyalty) to improve discovery, personalization, and customer experience.
• Identify friction points in the shopping journey and drive continuous improvements to UX and functionality.

Promotions, Launches & Site Initiatives

• Own site-level initiatives including product launches, promotions, gift-with-purchase programs, and seasonal campaigns.
• Ensure flawless execution of launches, including QA, timing, and cross-functional alignment.
• Coordinate with Operations and Customer Care to ensure promotions and site changes are operationally sound and well-supported.

Analytics, Reporting & Insights

• Own onsite analytics and reporting using Shopify, GA4, Hotjar, and other tools.
• Monitor and report on key KPIs including conversion rate, average order value, units per transaction, product sell-through, and drop off journey.
• Analyze product and merchandising performance to generate insights and recommendations.
• Own reporting and insights for on-site initiatives such as loyalty, referral, and reviews.
• Share regular performance readouts with cross-functional partners to inform marketing, product, and operational decisions.

SEO & Platform Enablement

• Support onsite SEO initiatives in partnership with cross functional partners.
• Maintain and optimize site content and structure to support organic growth and domain health.
• Work directly within Shopify CMS to execute updates, improvements, and enhancements.
• Coordinate development tickets, QA, and prioritization with internal teams or external partners as needed.

Qualifications

• 4+ years of hands-on eCommerce experience within a Direct-to-Consumer brand (B2B experience is a plus).
• Proven experience owning and managing a DTC website end-to-end.
• Strong product catalog management and site merchandising experience.
• Deep hands-on experience working within CMS (Shopify experience is a plus).
• Experience with onsite merchandising and personalization tools (e.g., Nosto, Rebuy or similar).
• Strong analytical skills with experience using GA4 and reporting on eCommerce performance.
• Experience planning and executing A/B tests and CRO initiatives.
• Experience supporting development sprint boards and overseeing developer output (including QA processes).
• Experience supporting onsite SEO initiatives.
• Experience with Amazon and other marketplaces is considered a plus.
• Familiarity with loyalty, referral, and reviews platforms.
• Experience working in a high-growth or early-stage brand environment.

_Don’t sweat it if you don’t have everything listed above. We believe in growth and curiosity. If you have some of these qualities and are excited about this opportunity, then we want to hear from you!_Key Performance Indicators (KPIs)

• Online conversion rate and add-to-cart rates
• Average order value (AOV) and units per transaction (UPT).
• Online product sell-through and merchandising performance.
• Successful execution of launches, promotions, and site initiatives.
• Site stability, content accuracy, and on-time updates.
• Domain authority and site speed metrics.

Why Join Us?

• Be the first dedicated eCommerce hire and build the function from the ground up.
• Play a critical role in shaping the future of the brand’s online experience.
• Work on exciting site, UX, and growth initiatives planned for 2026 and beyond.
• Join a collaborative, fast-growing team with big ambitions.

Final Thoughts

We believe that diversity fuels innovation and we enthusiastically celebrate multiple approaches and points of view. In that spirit of inclusivity, we do not discriminate on any basis and we encourage all qualified candidates to apply. While we welcome all applications, we will only respond directly to those short-listed for a role. Thank you for your understanding and best of luck in your career journey.