Social Media Specialist

We are seeking a Freelance Social Media Specialist to to lead end-to-end strategy, content creation, and profile management across TikTok and Instagram. This role sits at the intersection of personal branding, short-form video, and organic audience growth. The ideal candidate can take the client's ideas and turn them into polished content, and build a premium, education-first presence from the ground up. About The Client The client is a life insurance agent focused on family and union-member benefits. The positioning is deliberately exclusive and premium, closer to an invite-only, members-only community than a mass-market page: education-first and trust-led. The objective is to establish a credible, high-end profile that attracts the right audience organically and turns inbound interest into referrals. Responsibilities

• Develop and lead an end-to-end social media strategy for TikTok and Instagram, built from the ground up
• Define content pillars, positioning, and a consistent posting cadence
• Turn the client's ideas into polished short-form content
• Produce and edit content end to end, including Reels, TikTok, Shorts, and short-form videos, graphics, captions, and copy
• Lead the personal rebrand and establish a cohesive, premium, education-first identity
• Create content that educates audiences on life insurance, family protection, and generational wealth in an accessible, non-salesy way
• Grow the accounts organically to drive inbound interest, community, and referrals
• Track engagement, report on performance, and continuously refine the approach

Requirements

• Proven experience building and growing TikTok and Instagram accounts, with a portfolio and clear results
• Strong short-form video skills across ideation, filming direction, and editing
• Solid graphic design, caption, and copywriting ability
• A track record building personal or founder-led brands, including rebrands
• A strong eye for premium, aspirational aesthetics that feel curated rather than mass-market or corporate
• Ability to make educational or complex topics simple and engaging; finance or insurance familiarity is a plus
• Focus on organic, community and referral-led growth rather than paid or ads-led tactics
• Flexible, proactive, and collaborative, able to take direction and run with it without being rigid
• EST working hours