In today's competitive job market, the traditional online application may no longer be enough. Career coach Michelle Schafer reveals that only 20% of your job search should be spent online, while the remaining 80% should focus on networking and outreach.
The Shift in Hiring
Recruiters are overwhelmed by hundreds or even thousands of applications. As a result, they're turning to referrals, internal networks, and company websites instead of job boards. Schafer shares a story of a client who applied online and got rejected, but through a network connection, he landed a series of interviews and eventually the job.
The 80/20 Rule
- 20% Online: Submit applications, but don't rely solely on them.
- 80% Networking: Identify target companies, use your network for introductions, and leverage second-degree connections.
Overcoming Networking Hesitation
Many job seekers avoid networking due to fear of rejection or feeling like they're selling themselves. Schafer suggests reframing networking as "research through conversation." Ask about others' career paths, company culture, and advice. Make it reciprocal by offering value, like sharing a relevant resource.
How to Ask for Referrals
After applying online, reach out to your network. Let them know the position you're interested in and why you're a fit. Make it easy for them to vouch for you.
Key Takeaway
A rejection email isn't the final answer. The difference between being overlooked and hired often comes down to finding the right conversation.
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