Marketing Specialist (Email & Lifecycle)

Location: Halifax, Nova Scotia (In-person)

Type: Full-Time

Reports to: Creative Brand Manager

Who We Are

Virtual Hallway is changing the way healthcare is delivered by making collaboration between front-line clinicians and their specialist peers seamless and immediate. We’ve built a thriving platform connecting over 10,000 clinicians who rely on our digital tools to improve patient care, alongside the largest accredited medical education library in Canada. We’re growing quickly, expanding nationally, and driving innovation in healthcare education with podcasts, interactive learning, and more. 

Our ethos, “Medicine Together,” reflects our commitment to empowering clinicians and building a better healthcare system. Marketing plays a critical role in how clinicians discover, engage with, and return to Virtual Hallway – and that’s where you come in. 

The Role

As a Marketing Specialist (Email & Lifecycle), you will own and execute Virtual Hallway’s email and lifecycle marketing programs. This role is highly executional and impact-driven, focused on turning content, campaigns, and ideas into clear, timely, and effective communications.

You’ll be responsible for building and managing email flows, newsletters, and email campaigns that support clinician engagement, education, and activation from onboarding to ongoing engagement. You’ll work closely with the Creative Brand Manager and collaborate cross-functionally with product, business development, and operations teams.

This is an in-office role ideal for someone who thrives on structure, consistency, and getting things shipped, while still bringing creativity and thoughtfulness to how we communicate.

Key ResponsibilitiesEmail & Lifecycle Marketing

• Build, manage, and optimize email marketing flows (onboarding, engagement, reactivation).
• Own recurring newsletters, including sector- and audience-specific editions.
• Execute one-off and campaign-based email sends tied to product launches, CME content, and platform updates.
• Maintain and update email templates to ensure brand consistency and usability.
• Manage email scheduling, QA, testing, and deployment.

Content Execution & Publishing

• Write and edit clear, engaging copy for emails, newsletters, and lifecycle communications.
• Update and publish blog content in collaboration with internal teams.
• Ensure messaging is accurate, timely, and aligned with Virtual Hallway’s brand voice.

Design & Asset Coordination

• Apply basic design skills to email layouts and visual assets as needed.
• Collaborate with creative resources to ensure emails and content are visually effective and on-brand.
• Adapt existing assets for use across email and lifecycle touchpoints.

Campaign & Event Support

• Support marketing campaigns tied to events, webinars, and conferences.
• Coordinate timelines and assets to ensure smooth execution.

Performance & Optimization

• Drive and report on email performance (open rates, CTRs, engagement trends).
• Use insights to suggest improvements to subject lines, content structure, and flows.
• Maintain clean lists and segmentation to support relevant communication.

Who We’re Looking For

We’re looking for a detail-oriented, execution-focused marketer who loves turning plans into polished outputs.

You’ll thrive in this role if you are:

• Highly organized: you can manage multiple email streams, deadlines and workflows.
• A strong writer: you write clear, concise, and audience-aware copy.
• Execution-driven: you enjoy shipping work and seeing it live.
• Process-minded: you like building repeatable systems and improving how things run.
• Collaborative: you enjoy working closely with teammates across disciplines and contribute positively to shared goals.

Required Experience & Skills

• 2–4+ years of experience in email marketing, lifecycle marketing, or digital marketing.
• Hands-on experience building and sending emails using marketing automation tools (e.g. Klaviyo, HubSpot, or similar).
• Strong copywriting and editing skills.
• Experience managing newsletters and recurring communications.
• Comfortable working with basic design tools or templates such as Canva.
• Strong attention to detail and QA discipline.
• Ability to manage timelines and prioritize effectively in a fast-paced environment.

Nice to Haves

• Familiarity with healthcare, education, or regulated industries.
• Experience supporting events.
• Basic data analysis skills related to email performance.
• Experience working in a startup or high-growth environment.

What We Value

·     Collaboration: Work well with others in a high-performing team.

·     Curiosity: Explore new ideas, question the status quo, and constantly learn by doing.

·     Creativity: Bring fresh perspectives to challenges and opportunities.

·     Drive: Stay motivated to build something extraordinary.

Why Join Virtual Hallway?

• Meaningful impact: Your work directly supports clinicians and patient care across Canada.
• Collaborative team: Work closely with brand, product, and business development teams.
• Room to grow: This role has clear ownership and opportunities to expand responsibility.
• Competitive benefits: Salary, health benefits, paid time off, and sick days.

Apply today by emailing your resume to jessica.morehouse@virtualhallway.ca. Apply today by emailing your resume to jessica.morehouse@virtualhallway.ca. Applications will be accepted until March 2, 2026, with an anticipated start in early April 2026.