Senior Digital Marketing Strategist
About the Company
Our client is a well-established organization seeking a strategic and data-driven Senior Digital Marketing Strategist to lead the performance and optimization of its digital marketing channels. This role will be responsible for enhancing the customer experience, increasing online visibility, generating qualified leads, and supporting business growth through digital initiatives.
Position Summary
The Senior Digital Marketing Strategist will lead website optimization, digital marketing strategy, lead generation initiatives, and performance reporting. Working closely with internal stakeholders and external partners, this individual will use data and customer insights to improve digital engagement, conversion rates, and overall marketing effectiveness.
Key Responsibilities
Digital Strategy & Website Optimization
- Develop and execute digital marketing strategies aligned with business objectives.
- Manage website optimization initiatives, including SEO, user experience improvements, content enhancements, and conversion rate optimization.
- Analyze website traffic, customer behavior, and performance metrics to identify improvement opportunities.
- Lead A/B testing and optimization initiatives for websites, landing pages, and email campaigns.
- Ensure websites meet accessibility, security, and compliance requirements.
- Collaborate with internal technology teams and external vendors on website enhancements and digital projects.
Lead Generation & Campaign Management
- Develop and optimize lead generation and lead nurturing strategies.
- Support the planning and execution of digital marketing campaigns.
- Manage landing pages, email marketing initiatives, and marketing automation activities.
- Work closely with stakeholders to improve customer acquisition and engagement.
Analytics & Reporting
- Monitor website, email, and campaign performance.
- Translate data into actionable recommendations that improve results.
- Develop reporting dashboards and performance summaries for key stakeholders.
- Partner with agencies and vendors to evaluate campaign effectiveness and optimize outcomes.
Leadership & Collaboration
- Provide guidance and support to junior team members.
- Collaborate with marketing, sales, technology, and external partners to deliver successful digital initiatives.
- Stay current with emerging trends, technologies, and best practices in digital marketing.
Qualifications
Education
- Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field.
Experience
- 5+ years of experience in digital marketing, growth marketing, demand generation, or website optimization.
- Proven success managing SEO, content marketing, email marketing, lead generation, and conversion optimization initiatives.
- Experience with website content management systems, marketing automation platforms, and digital analytics tools.
- Experience working in a B2B environment is preferred.
Skills
- Strong understanding of SEO, user experience, conversion optimization, and digital marketing best practices.
- Excellent analytical and problem-solving skills.
- Strong project management and organizational abilities.
- Outstanding written and verbal communication skills.
- Ability to manage multiple priorities and stakeholders in a fast-paced environment.
- Experience using data to drive decision-making and business results.
- French language skills are considered an asset.
Why Join?
- Opportunity to shape and influence digital marketing strategy.
- High-impact role with visibility across the organization.
- Collaborative and innovative work environment.
- Opportunity to lead meaningful digital transformation and growth initiatives.
