Who We Are
Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.
Job Description
This position is for an existing vacancy. All interested candidates are encouraged to apply.
Manage the development, delivery, and analysis of integrated go-to-market programs for a country that include all products, solutions and services sold in the country; all customer segments; and all types of partner marketing.
Manage the development/delivery/analysis of integrated go-to-market (GTM) programs for a country. Typically found in small countries/sub-regions where the infrastructure does not allow for specialization, so the role must support all GTM activities within that country. Includes all products/solutions/services sold in the country, all customer segments (horizontal, vertical/industry, key accounts) and all types of partner marketing (channels, alliances, sponsorships, promotional).
Unique mastery and recognized authority on relevant subject matter knowledge including technologies, theories and techniques. Contributes to the development of innovative principles and ideas. Successfully operates in the most complex disciplines, in which the company must operate to be successful. Provides highly innovative solutions. Leads large, cross-division functional teams or projects that affect the organization's long-term goals and objectives. May participate in cross-division, multi-function teams. Provides mentoring and guidance to lower level employees. Routinely exercises independent judgment in developing methods, techniques and criteria for achieving objectives. Develops strategy and sets functional policy and direction. Acts as a functional manager within area of expertise but does not manage other employees as a primary job function.
Responsibilities
- Develops and secures approval for GTM plans and budgets.
- Own end-to-end event execution across Canada, including industry events, HPE-hosted experiences, executive forums, and field activations
- Drive pipeline generation by aligning programs with sales priorities, target accounts, and key verticals
- Partner with Sales leaders to develop strategic marketing plans that support revenue goals and territory needs
- Directs cross-functional, cross-organizational teams and agencies in the development and execution of GTM plans and budgets.
- Develops customer segmentation strategies and defines customer experience plans and executes/monitors them.
- Develops/owns overall marketing scorecard/dashboard and associated metrics/goals/benchmarks. Track, measure, and optimize performance including leads, pipeline influence, and event ROI against goals.
- Develops closed-loop post- analysis for marketing programs and identifies/executes indicated actions.
- Performs marketing support activities as needed, e.g. PO and accrual management, collateral fulfillment.
- Develop field-ready assets and toolkits to enable Sales teams before, during, and after events
- Ensure consistent brand and messaging across all programs and touchpoints
- BA or BS in Marketing or related field, MBA preferred.
- 10+ years marketing experience including offering marketing, segment marketing, partner marketing, market research and customer database/analytics.
- Agency, sales and/or channel experience.
- Acknowledged mastery of marketing principles, practices, tactics and tools.
- Highly-knowledgeable on all aspects of offering, segment, partner and account-based marketing.
- Ability to manage advertising/direct marketing/research vendors.
- In-depth understanding of the industry, offering categories and company offerings/strategy.
- Solid project and budget management skills.
- Excellent written/oral communications.
- Strong analytical skills.
- Excellent interpersonal skills.
- Ability to build, manage and influence virtual teams.
- Exceptional negotiating skills.
- Ability to interface effectively with all levels of management and functional disciplines, both within and outside company.
- Strong influencing and consensus-building skills.
- Conflict-resolution skills.
- Drives/executes/evaluates marketing strategies and tactics that drive demonstrable revenue, share gains, customer/partner engagement. Strong partner to Sales in key account acquisition/development.
- Deals with highly complicated strategic/tactical issues.
- Interfaces with senior marketing management, senior cross-functional/cross-organizational management, senior marketing partner management and end customers.
Health & Wellbeing
We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.
Personal & Professional Development
We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.
Unconditional Inclusion
We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.
Let's Stay Connected
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#canada
Job
Marketing
Job Level
Master
"The expected salary/wage range for this position is provided below. Actual offer may vary from this range based upon geographic location, work experience, education/training, and/or skill level.
– Canada: Annual Salary CAD 151,000 - 201,000 in Ontario
The listed salary range reflects base salary. Variable incentives may also be offered.
L’échelle salariale prévue pour un nouvel embauché basé au Canada occupant ce poste est indiquée ci-desus. L'offre peut varier dans cette échelle en fonction de l'emplacement géographique, de l'expérience professionnelle, de et/ou du niveau des compétences. S'il s'agit d'un rôle de vente, l'échelle salariale indiquée reflète le salaire de base combiné à la rémunération des ventes ciblées. S'il s'agit d'un rôle non commercial, l'échelle salariale indiquée reflète uniquement le salaire de base. Des incitations variables peuvent également être proposées. "
Information about employee benefits offered in Canada can be found at https://myhperewards.com/pdf/hpe-recruit-brochure-can.pdf
Des informations sur les avantages sociaux offerts sont disponibles sur https://myhperewards.com/pdf/hpe-recruit-brochure-can-fr.pdf
HPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT employer. We do not discriminate on the basis of race, gender, or any other protected category, and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together. Please click here: Equal Employment Opportunity.
Hewlett Packard Enterprise is EEO Protected Veteran/ Individual with Disabilities.
HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider for employment qualified applicants with criminal histories.
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We have become aware of an increase in fraudulent recruitment activities in which individuals impersonate our company or authorized recruitment agencies to offer fake employment opportunities. These scams may occur through false websites, emails, social media, or chat-based applications and often aim to obtain personal information or money. Please note that Hewlett Packard Enterprise (HPE), its direct and indirect subsidiaries and affiliated companies, and its authorized recruitment agencies/vendors will never charge a candidate a registration fee, hiring fee, or any other fee in connection with its recruitment and hiring process. We also never request personal information such as back account details, Social Security numbers, or national IDs via social media or chat applications.
All legitimate job opportunities will come through official company channels, and candidates are responsible for verifying the credentials of any third party claiming to represent the company. Any reliance on fraudulent communication is at the individual’s own risk, and HPE disclaims legal liability for any resulting damages. If you suspect recruitment fraud, do not share personal information or make any payments and report the incident to your local authorities immediately.
