Customer Relationship & Marketing Process Lead

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.Customer Relationship & Marketing Process Lead This opportunity strives to deliver the following goals:

• Customers choose Bayer as their preferred provider for their operation
• Enable customer facing teams to run their local business for the benefit of customers and Bayer
• Uncover powerful insights to enable data-driven decisions on customer solutions and improve Bayer’s customer experience and loyalty

Bayer is committed to a flexible hybrid working environment. This is a permanent position based in Canada, preferably in Calgary, Alberta. What you will do:Customer Data & Business Processes

• Consistently drive to improve the processes that generate/populate data
• Ensure customer data is stored securely and utilized with consent considerations
• Identify and resolve gaps in data to improve connections with customers allowing Bayer to deliver relevant info to the right customer at the right time
• Mitigate data transfer inefficiency to save resources and relieve customer frustration
• Manage relationships with key vendors and act as key IT liaison to ensure timely and functional delivery of applications
• Connect structural data flows from different sources and displays, to develop new digital customer connections
• Represent Canada in North American discussions on future implementation strategy & roadmap for customer data applications and tools

Program Management

• Implement best practices and benchmarking to support program optimization
• Support management and delivery of unique Unit Supporting Squad / Unit level programming to drive customer loyalty
• Oversee the Discount and Rebate Tool (DART) system in Canada to support Freedom to Operate (FTO), tracking and compliance

Who you are**:**

• B.A./B.S. Agriculture, Business, Communications, Marketing, or related discipline
• strong aligned business experience in the Canadian agriculture sector preferred, with preference in Ag Seeds & CP focus areas
• Thorough understanding of Customer Relationship Management (CRM) Tools, data processes and flow; technical understanding of Bayer’s complete portfolio.
• Thorough knowledge of the grower customer with understanding of acquisition, cross sell, up sell and loyalty marketing
• Technically adept and detail-oriented in data management and analysis
• Experience using digital tools to manage, interpret and leverage data
• Willing to challenge the status quo and recommend change to advance business objectives
• Effective organizational, project management and time management abilities
• Able to prioritize effectively and have strong attention to detail
• Ability to work effectively in cross-functional teams while supporting multiple priorities and deadlines
• Commitment to co-creation, collaboration and teamwork
• Exceptional problem-solving abilities, demonstrating analytical thinking to navigate complex situations with minimal supervision

What we offer:

• Competitive compensation and rewards package
• Collaborative, diverse and inclusive culture
• Career development and global opportunities
• Work-life flexibility programs such as flex hours, employee discounts, volunteer days, wellness, and other employee offerings

Bayer is committed to fostering, cultivating and preserving a culture of Inclusion and Diversity. We embrace and encourage our employees’ differences and believe that our people are our most valuable asset. The collective sum of individual life experiences, knowledge, innovation, self-expression, unique capabilities that our employees invest in their work represents our culture, reputation, and Bayer’s values and purpose. All referral candidates must first be submitted via our internal referral system by a current Bayer employee in order to participate in the referral program. Once a Bayer employee has successfully referred you in our system, you will receive an automated email with instructions on how to complete your application. This posting will be available for application until at least June 30, 2025. Bayer welcomes and encourages applications from people with disabilities. Candidates participating in our selection process requiring accommodation due to a disability or medical need are encouraged to notify the Bayer representative that they will be meeting with to ensure appropriate arrangements can be made. Location: Canada : Alberta : Calgary || Canada : Ontario : Guelph Division: Crop Science Reference Code: 848248