Marketing Communications Manager

Job Title: Marketing Manager -Programs and Market Intelligence

Duration: 12 Months Contract

Location: Saint-Laurent, Quebec H4N 1W2 (Hybrid)

Job Description:

Leads loyalty programs, B2B promotions, and market intelligence to drive engagement and performance. Designs high-impact programs, turns data into insights, and delivers compelling bilingual B2B communications in partnership with Sales and Marketing. (shortened to fit form)

About the Role

We are seeking a strategic and creative Marketing Manager – Programs & Market Intelligence to lead loyalty programs, B2B customer promotions, and market intelligence initiatives that drive customer engagement, loyalty, and commercial performance.

In this role, you will design and execute high-impact programs while transforming complex market data into clear, actionable insights. You will play a key role in shaping how we communicate value to our B2B customers through compelling messaging, written content, and customer-facing materials.

Working closely with Sales, Marketing, and Commercial teams, you will ensure programs and communications are aligned, innovative, and effective—delivering measurable results and continuous improvement.

Key Responsibilities

Lead the strategy, design, and execution of loyalty programs and B2B customer promotions

Develop clear, persuasive B2B communications, including promotional messaging, program materials, and customer-facing content

Translate market data, trends, and insights into actionable recommendations that support commercial decision-making

Partner cross-functionally with Sales, Marketing, and Commercial teams to ensure programs are aligned with business objectives

Monitor program performance, analyze results, and identify opportunities for optimization and growth

Manage multiple initiatives simultaneously, ensuring strong program management, attention to detail, and on-time delivery

Continuously improve programs and communications based on customer feedback, performance data, and market insights

Qualifications & Experience

Bilingual in French and English (written and spoken) — required

Proven experience in B2B marketing, loyalty programs, promotions, or program management

Strong analytical skills with the ability to interpret data and translate insights into clear, compelling stories

Exceptional written communication skills with a strong understanding of customer-centric messaging

Experience collaborating with cross-functional teams in a fast-paced environment

Highly organized, detail-oriented, and comfortable managing multiple priorities

What We're Looking For

A balance of strategic thinking, analytical rigor, and creative storytelling

A customer-focused mindset with a passion for driving engagement and loyalty

A self-starter who thrives on turning insights into action and ideas into results