Europe's GenAI Job Boom: Which Countries Are Leading the Charge?

Recent figures reveal a sharp rise in the share of job postings mentioning generative AI (GenAI) over the past two years across Europe, North America, and Australia.

"Nearly every job will be impacted by AI (artificial intelligence) at some point," said Pawel Adrjan, Director of Economic Research at Indeed.

In major European economies, the share of GenAI-related job postings more than doubled in the 12 months to March 2025, according to the global hiring platform Indeed.

GenAI jobs refer to roles involving the development, implementation, or oversight of generative artificial intelligence technologies. This could include positions building GenAI features, or roles leveraging this tech to create more efficient processes such as reviewing data, summarising reports, or drafting written or creative materials.

Ireland is leading the way by a significant extent in Europe when it comes to these kinds of jobs. Indeed data shows that, as of 31 March 2025, more than 0.7% of Irish job postings include terms related to GenAI.

This is an increase of 204%, with the share more than tripling in just one year. The figure was only 0.02% in the same period in 2023, highlighting a tremendous rise over the past two years.

For comparison, job openings in Ireland for chefs currently represent 1.1% of total postings. Opportunities for lorry drivers and bartenders represent 0.8% and 0.6% respectively.

These figures highlight Ireland’s position at the forefront of digital innovation in the European labour market.

"Ireland’s leading presence in GenAI job postings reflects the country’s well-established technology sector and its role as a European base for many global firms," Pawel Adrjan told Euronews Business.

"With a high concentration of tech employers, including major multinationals and a number of start-ups, it’s natural we would see a proportionate increase in GenAI roles there too," he added.

Globally recognised names such as Alphabet, Amazon, Apple, Meta, IBM, Intel, Microsoft, Oracle, Salesforce, and Tencent, among many others, have established significant European operations in Ireland.

Adrjan of Indeed also noted that the steady growth in AI-related roles is also indicative of Ireland’s focus on industries like software, financial services, and life sciences, which are increasingly integrating AI tools into their operations.

Several major EU and international markets — including Germany, France, Australia, the US, the UK, and Canada — lag behind Ireland in incorporating GenAI into job roles. In each of these countries, the share of job postings mentioning GenAI remains at or below 0.3% as of late March 2025.