Digital Marketing Specialist – Freelance

Join a dynamic project supporting the launch of a new coffee shop and the ongoing operations of an established event space in Montreal. This part-time, contract-based role is ideal for a junior digital marketer eager to make a tangible impact on a growing business. You will play a key role in developing and executing a comprehensive marketing strategy, building a professional online presence, and enhancing the brand identity for both the cafe and event venue. The position requires a hybrid work approach, with some on-site collaboration in Montreal. Deliverables

• Develop and implement a digital marketing strategy tailored to both the coffee shop and event space.
• Create and launch a professional, user-friendly website to showcase offerings and facilitate bookings.
• Establish and manage social media accounts, producing engaging content to grow the audience and drive engagement.
• Enhance branding across all digital platforms, ensuring consistency and appeal.
• Monitor and report on marketing performance, adjusting tactics as needed to achieve business goals.
• Collaborate with the team on-site in Montreal as required.

Requirements

• Demonstrated experience in digital marketing, preferably in hospitality, retail, or events.
• Proficiency in website creation platforms (e.g., WordPress, Squarespace, Wix) and social media management tools.
• Strong understanding of branding, content creation, and audience engagement strategies.
• Excellent written and verbal communication skills in English; French proficiency is an asset.
• Ability to work independently and collaboratively in a hybrid environment.
• Availability for part-time, contract work over the next 3 to 6 months.
• Must be based in or able to work on-site in Montreal as needed.

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