Digital Marketing and E-Commerce Sales Coordinator

The Company Since 1853, Tissot has been at the heart of Swiss watchmaking. Our dedication to craftsmanship and quality is matched only by our passion for performance and precision. Over the years, our pioneering products such as the legendary Tissot T-Touch have made headlines as well as history. The ground-breaking Tissot T-Touch Connect Solar uses sustainable solar energy and connected technology that guarantees privacy. It confirms our long-held reputation as innovators by tradition. Job Description As the Digital Marketing and E-Commerce Sales Coordinator, you will report directly to the Brand Manager and play a key role in executing digital marketing initiatives and managing e-commerce operations across Tissot Canada’s direct and wholesale channels. You will be responsible for driving digital sales, coordinating campaigns, and ensuring brand consistency across all online platforms. This role requires a strategic mindset, technical proficiency, and strong communication skills to collaborate with internal teams, HQ, and third-party retailers. Benefits:

• Health benefits, including dental and vision coverage
• RRSP contributions with company match
• Company discount
• Life insurance
• Paid vacations
• Paid sick days

Responsibilities include: Digital Marketing & Campaign Execution

• Execute digital marketing campaigns including product launches, advertising placements, and media coordination
• Ensure all third-party retailer websites reflect current campaigns and adhere to brand guidelines
• Manage SEO, web analytics (Google Analytics), and drive traffic and engagement across platforms
• Liaise with HQ web team in Switzerland for product display, site layout, and content coordination
• Adapt global layouts for local market needs and manage website merchandising
• Forecast and manage digital marketing budgets; research trends and identify vendors
• Prepare and distribute newsletters; manage mailing lists
• Collaborate with Finance, IT, and other departments to ensure accurate campaign data and budget tracking
• Partner with Brand Manager to analyze campaign performance and optimize future initiatives

E-Commerce & Customer Support

• Handle inbound inquiries from retailers and third-party e-commerce platforms in English and French
• Perform manual checks on pending orders and coordinate releases
• Troubleshoot issues related to checkout, inventory, pricing, payments, and delivery by liaising with internal departments

Inventory & Logistics Coordination

• Work with Sales Operations Coordinator to reserve inventory for e-commerce
• Coordinate with warehouse and logistics teams on order fulfillment, returns, exchanges, and transfers

Working Conditions: This is an on-site role. Moderate physical effort may be required during event setups. Flexibility in working hours, including early mornings and late evenings, may be necessary during peak periods. Employment Status: Full-Time: 40 hours per week on average. Must maintain open availability to meet business needs, including occasional travel and extended hours during key campaigns or events. Profile

• Bilingual: Fluent in English and French (written and verbal)
• Strong communication and coordination skills
• Highly analytical and data-driven with a passion for digital marketing
• Proactive, detail-oriented, and adaptable to shifting priorities
• Collaborative team player with a positive, hands-on attitude
• Strong understanding of customer experience in digital environments

Professional Requirements

• 2+ years of experience in digital marketing and e-commerce
• College degree in Business Marketing, Public Relations, or Communications
• Knowledge of online marketing best practices including SEO, paid search, email marketing, and affiliate marketing
• Intermediate Excel skills (Pivot tables, charts, formulas)
• Experience with Magento or other CMS platforms (Demandware, WordPress, Dynamics)
• Familiarity with Photoshop and Google tools (Analytics, Webmaster)
• Experience with SAP and social media analytics (Facebook & Instagram)
• Proven ability to manage customer service cases from start to finish with professionalism and tact

Job Location: Richmond Street West 555, M5V 3B1 Toronto MV B, Canada (Ontario) Company Address: The Swatch Group (Canada) Ltd. 555, Richmond Street West Suite 1105 CA-Toronto M5V 3B1, Ontario Canada