Marketing Automation Manager

Marketing Automation Manager

This is a high-impact, office-based role focused on owning and scaling HubSpot-driven automation across the entire customer journey—from initial acquisition and webinars to onboarding and long-term retention. As an integral part of the team, you will drive measurable pipeline growth by managing lifecycle automation, CRM connectivity, and performance optimization.

Compensation: $90,000 – $100,000 (commensurate with experience)

You will be working full-time in office, in our downtown Toronto off of Union station.The Opportunity

You will lead both the strategy and hands-on execution of initiatives across the full HubSpot suite (Marketing, Content, Service, and Data Hubs). This role acts as a bridge between Marketing, Sales, and Service, translating complex business objectives into scalable, automated workflows that drive revenue.

Key Responsibilities

• Full-Cycle Automation: Manage automation for email nurtures, webinars, gated content, paid channels, and onboarding journeys.
• Campaign Execution: Lead end-to-end builds including asset creation (emails, landing pages, forms), UTM governance, and attribution mapping.
• CRM & Systems Integration: Maintain the HubSpot–Salesforce integration to ensure clean data sync, attribution accuracy, and sales visibility.
• Technical Connectivity: Implement and oversee API integrations with third-party tools (chatbots, webinar platforms, etc.) to ensure seamless data flow.
• Optimization & Data Governance: Build lead scoring models, conduct A/B testing, and utilize Data Hub for advanced segmentation and data hygiene.
• Reporting: Design dashboards to track funnel progression, ROI, and overall pipeline contribution.

What You Bring

• Experience: 3+ years in B2B marketing automation.
• Technical Expertise: Deep "in-the-weeds" experience with HubSpot (Marketing, Content, Data, and Service Hubs) and Salesforce CRM.
• Integrations: Proven ability to manage API connections and third-party platform syncs.
• Analytical Mindset: A data-driven approach to campaign tracking, attribution modeling, and performance reporting.
• Project Management: Highly organized and capable of managing multiple concurrent projects in a collaborative environment.
• Bonus Skills: Proficiency in Python, JavaScript, or SQL; experience integrating LLMs (like ChatGPT or Gemini) with HubSpot.

Perks and Benefits

• Day off on your birthday
• Enhanced Benefits with Health and Dental Coverage
• We offer a Registered Retirement Savings Plan (RRSP) Matching Program
• Downtown Location
• Vacation Days increase after 2 and 5 years’ service