
Outside Sales & Rentals Representative
Job Description
Posted on: February 12, 2026
Superior Forklift is a growing material handling equipment dealership operating in Canada. With an entrepreneurial spirit, mission-driven approach, and customer-focused mindset, Superior Forklift has achieved continued success year over year. With a focus on learning and continuous improvement, we are proud to invest in our people and offer a progressive and flexible work culture where you can develop and advance your career while focusing on meaningful work. Superior Forklift is an integral entity of Leavitt Industrial Group. The Opportunity Superior Forklift is looking for a driven Outside Sales & Rentals Representative to join our team in Regina, Saskatchewan. In this role, you will be responsible for leading the industrial equipment sales and rentals strategy in your territory, including building and managing a customer base. Essential Duties & Responsibilities As the Outside Sales & Rentals Representative, your key responsibilities will include:
- Managing the end-to-end sales and rental strategy in your territory
- Developing expertise in selling material handling equipment
- Prospecting for new business, effectively managing sales leads and securing new customer accounts by offering tailored solutions
- Delivering customized and solution-oriented sales pitches, using research, market data, and product expertise
- Tactfully and professionally negotiating with customers to close deals
- Retaining and growing key accounts by proactively identifying new business opportunities and innovative solutions
- Collaborating with product experts to identify and capitalize on expansion and cross-selling opportunities within existing accounts
- Identifying and building relationships with decision makers within existing customer accounts, creating an ongoing relationship strategy
- Ensuring success against contract terms and consistently achieving customer satisfaction
- Following up with customers on orders, quotes, and requested services
- Analyzing competitor product offerings, applications, and pricing to overcome customer objections and guarantee sales
Required Skills & Qualifications The ideal candidate will possess the following skills, knowledge, and competencies:
- 1 to 3 years of prior experience in B2B sales is strongly preferred
- Material handling industry knowledge is a strong asset
- Post-secondary education in sales, business management, or a related discipline
- Working knowledge of Microsoft Office Suite, including Outlook and Excel
- Previous experience working with a CRM system is preferred
- Strong relationship-building skills with a customer-oriented mindset and a genuine interest in identifying and presenting innovative solutions to customers
- Personable and confident coupled with a willingness to continuously learn and be coached
- Ability to work effectively independently and as a part of a collaborative team
- High level of motivation and resiliency
- Effective negotiation skills and excellent problem-solving skills
- Excellent organizational skills and planning skills
- Valid driver’s license and ability to travel within the region required
Benefits & Perks Superior Forklift is proud to offer competitive compensation and flexible benefits coverage for all eligible employees, including an employer matching RRSP plan:
- Company paid medical health care plan for you and your dependents
- Dental plan, vision plan, and prescription drug coverage
- Annual health care spending account
- Life insurance, short term disability insurance, and travel insurance
- Sick leave plan – 100% employer paid
- Employee assistance programs
- RRSP matching
- Ongoing professional development opportunities
The base pay for this role is: $40,000 annually plus uncapped commission and initial bridge salary. Total earnings in the first year estimated at approximately $80,000 to $120,000. This is an onsite role based in Regina, Saskatchewan. Superior Forklift would like to thank all applicants for their interest; however, only qualified applicants will be contacted by Talent Acquisition for an interview. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, religion, sex, national origin, disability status, veteran status, age, sexual orientation, gender identity, or any other characteristic protected by law. #SuperiorForklift
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