Senior National Account Manager / Director of Sales – Toys

Company Description

Straight Forward Sales Inc. is a leading Canadian distributor of toys, video game accessories, and consumer electronics. We proudly partner with top global vendors and supply nearly all national retailers, including Walmart, Costco, Loblaws, Best Buy, London Drugs, and more.

Operating from our 58,000-square-foot automated facility in Stratford, Ontario, we offer full-service distribution with expertise in product setup, logistics management, and sourcing. Since 2012, we’ve focused on exclusive product lines, efficient supply chain solutions, and hands-on service, helping retailers remain competitive and profitable in a fast-moving market.

Role OverviewWe are seeking a proven sales leader with deep expertise in the toy category and established success working with Walmart, Costco, and Loblaws. This individual will play a key role in expanding SFS’s toy business, overseeing major account strategy, and managing the efforts of rep firms that represent our vendor partners.

The right candidate will be considered for either Senior National Account Manager or Director of Sales – Toys, depending on their experience and qualifications.

Key Responsibilities

• Drive sales growth and category expansion with Walmart, Costco, Loblaws, and other national retailers.
• Lead account negotiations, including annual programs, terms, pricing, and promotional planning.
• Manage and coordinate rep firms to ensure strong execution of vendor programs.
• Develop and maintain strong buyer and vendor relationships to maximize opportunities.
• Attend quarterly meetings with key retail partners and represent SFS at trade events.
• Report directly to the CEO on sales performance, account health, and strategic initiatives.

Requirements

• Extensive experience selling toys into Walmart, Costco, and Loblaws (must-have).
• Strong negotiation and buyer relationship management skills.
• Proven track record of delivering sales growth in the toy category.
• Experience overseeing or coordinating rep firms.
• Must be based in the Eastern Time Zone of Canada.
• Bonus: Existing vendor relationships in the toy industry.

Why Join SFS?

• Competitive base salary plus commission.
• Opportunity to lead national account growth with Canada’s biggest retailers.
• Flexibility of remote work with quarterly travel.
• Direct reporting line to the CEO, with visibility and impact on company growth.
• Entrepreneurial environment with exclusive vendor partnerships and strong growth potential.