Southern Glazer's Wine & Spirits logo

Key Account & Field Sales Manager (Saskatchewan)

Southern Glazer's Wine & Spirits
Department:Accounting
Type:ON-SITE
Region:Regina, Saskatchewan
Location:Regina, Saskatchewan, Canada
Experience:Mid-Senior level
Salary:CAD75,000 - CAD80,000
Skills:
KEY ACCOUNT MANAGEMENTFIELD SALESSALES LEADERSHIPTEAM MANAGEMENTSALES STRATEGYCUSTOMER RELATIONSHIP MANAGEMENTNEGOTIATIONSALES ANALYSISBEVERAGE INDUSTRYDISTRIBUTIONINVENTORY MANAGEMENTPROGRAM EXECUTIONPERFORMANCE MANAGEMENTBUDGET MANAGEMENT
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Job Description

Posted on: March 18, 2026

What You Need To Know Shape a remarkable future with us. Build a career working for an industry leader that truly invests in their people – and equips them with leading technology, continuous learning, and the ability to bring their best selves to work. As the premier wine and spirits distributor, Southern Glazer’s isn't just one of Forbes’ Top Private Companies; it's a family-owned business with deep roots dating back to 1933. Southern Glazer’s is proud of its well-earned positive reputation, continually achieving accolades for our outstanding workplace culture. We take pride in creating a culture where our people are valued, supported, and provided opportunities for growth and belonging. As a full-time benefits-eligible employee, you can participate in the Group Flexible Benefits Plan and the Registered Retirement Savings Program (RRSP). The Benefits Plan includes comprehensive medical, dental, vision, disability, and life insurance coverage. We also offer wellness initiatives, parental leave, vacation accrual, paid sick leave, and more. By joining Southern Glazer’s, you would be part of a team that values excellence, innovation, and community. This is more than just a job – it's an opportunity to build the future of beverage distribution and grow with a company that truly cares about its people. Southern Glazer’s offers a competitive compensation package with expected first year total earnings of $75,000 - $80,000 / year plus bonus and auto allowance/reimbursement. This salary range is an average range for this position. In determining a final offer, the company will evaluate a specific candidate's education, skills and experience and will make an offer appropriately. Overview Responsible for building, executing and achieving key account customer objectives, sales activities for a sales team, Key Performance Indicators, and targets by implementing strategies and tactics while managing customers in a manner that will achieve profitable long-term growth. Will also be responsible for managing, coaching, and developing Territory Managers within region and executing short and long-term sales strategies. Experience

  • Customer: Managing Key Accounts at a head office level (with the SGLA is preferred), including program execution, tenders, inventory influence, and driving supplier strategies
  • Leadership: Leading field sales teams through coaching, route optimization, sales process excellence, and in‑market executional performance
  • Execution: Driving commercial results through customer whitespace analysis, brand launches, innovation presentations, and performance management

Primary Responsibilities

  • Oversee and maintain the relationships between the Company and regional key customers to form long-term partnerships that deliver measurable results
  • Drive brand success through leadership selling, trade channels and actively supporting the selling efforts of sales reps, district managers, and key account specialists within the wholesaler.
  • Manage all components of the sales process including targeting appropriate accounts, lead selling, education, and positioning brands for success at head office level.
  • Manage a team of Territory Managers; define expectations, monitor progress and counsel if expectations are not met
  • Direct sales development activity and coordinate sales distribution by establishing sales territories, quotas and goals
  • Conduct sales meetings, product presentations, train, develop, and motivate the team to foster the success of the sales team
  • Develop and implement strategic sales plans to achieve company goals and initiatives
  • Compile reports on account progress, goals, and forecasts for teams and stakeholders.
  • Monitor field implementation and execution of programs within assigned accounts to ensure product pricing and promotion.
  • Provide detailed tracking reports of wholesaler performance against agreed-to supplier objectives.
  • Work with key assigned teams to deliver monthly goals (work-withs, product training samples, etc.).
  • Create, coordinate, and attend on-site promotional functions at established customer accounts or any relevant trade shows in the region.
  • Analyze and control expenditures within the region to confirm to budgetary requirements
  • Perform other job-related duties as assigned.

Additional Primary ResponsibilitiesMinimum Qualifications

  • Bachelor’s Degree or an equivalent combination of education and experience.
  • Five years of industry-related sales experience within the distribution, hospitality, or supplier community.
  • Valid motor vehicle operator’s license and ability to obtain and maintain valid auto insurance.
  • Comprehensive understanding of the industry to include regions/varietals, product/ pairing techniques, basic production, and service.
  • Ability to adapt and can assist a variety of internal customer groups and varying personality types.
  • Must have strong negotiation skills; demonstrate an entrepreneurial spirit.
  • Ability to create and sell innovative ideas.
  • Goal-oriented focused, and assertive individual who needs a little direction or supervision.
  • Ability to work flexible hours which include early morning evenings, and weekends.
  • Ability to work overnight travel as required.
  • Ability to participate in business meetings, company initiatives and events upon request.
  • Proficient at calculating commissions, percentages, and reviewing comparative sales data for analysis.
  • Stay apprised of federal, state, and local laws affecting the beverage/alcohol industry within account responsibility.

Physical Demands

  • Physical demands include a considerable amount of time sitting and typing/keyboarding, using a computer (e.g., keyboard, mouse, and monitor) or mobile device
  • Physical demands with activity or condition may occasionally include walking, bending, reaching, standing, and stooping
  • May require occasional lifting/lowering, pushing, carrying, or pulling up to 48lbs

EEO Statement Southern Glazer's Wine and Spirits, an Affirmative Action/EEO employer, prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. SGWS complies with all federal, state and local laws concerning consideration of a qualified applicant's arrest and/or criminal conviction records. Southern Glazer's Wine and Spirits provides competitive compensation based on estimated performance level consistent with the past relevant experience, knowledge, skills, abilities and education of employees. Unless otherwise expressly stated, any pay ranges posted here are estimates from outside of Southern Glazer's Wine and Spirits and do not reflect Southern Glazer's pay bands or ranges. If you have any questions or concerns about whether this posting complies/adheres with local pay transparency requirements, please contact the SGWS talent acquisition team at NationalTA@sgws.com

Originally posted on LinkedIn

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