Marketing Specialist

Job Description If you take pride in being compassionate, honest, professional and safe, consider an exciting and rewarding career at Shannex—a certified Great Place to Work. Reflecting our continued growth, we are searching for two Marketing Specialists to join our Brand Team based in Halifax, Nova Scotia. Meaningful Benefits You will be surrounded by supportive and talented team members who make our communities great places to live, work and visit. As an established and respected organization in the healthcare sector, Shannex offers opportunities for growth, development and advancement. And at the end of every day, you will know you’ve made a measured difference in the lives of our residents. Additional benefits include:

• Comprehensive health and dental benefits plan including an Employee and Family Assistance Program
• Access to virtual healthcare 24/7 for FREE through the group health benefit plan
• RRSP program (with employer matching)
• Vacation accrual (begins immediately) and travel insurance
• Free onsite parking
• Access to thousands of vendors offering perks and discounts through our WorkPerks program
• Access to continuing education and training through Shannex’s Centre of Excellence
• Opportunities to be part of sector innovation and continuous improvement initiatives
• Recognition and Rewards for service excellence and safety

About The Opportunity The Marketing Specialist thrives in a fast-paced environment, leveraging project and relationship management skills along with meticulous copywriting prowess to develop and execute on campaign briefs. The Marketing Specialist chooses words that bring clarity to brand promises and differentiation to competitive markets in plain, inviting language.

• Point of contact for advertising, including regionally shared advertising opportunities and digital campaigns, recruitment marketing initiatives and site requests.
• Seeing campaigns through from the initial brief to implementation, including copywriting, collaborating with creative services, scheduling work back plans, communicating progress, trafficking assets, and reporting on impact.
• Actively monitor, add information and pull data from various platforms to proactively identify continuous improvement opportunities
• Meet regularly with Sales, Marketing, Recruitment and operational leaders to understand and action priority initiatives.
• Creating, receiving and tracking purchase orders and expenses
• Improve the digital experience through website development, creating new or restructuring existing pages and/or sections, working with internal subject matter experts and/or external agency partners.
• Designing, building and testing marketing and/or automation campaigns to improve the brand experiences of various audiences

About You In addition to placing high value on collaboration, service and accountability, you bring:

• Degree/Diploma in Marketing, Digital Marketing/Media, Journalism, Public Relations, Advertising.
• 2 years’ experience in a similar role (copywriting, campaign management in an agency environment, status tracking and reporting, website management and content creation)
• Experience with CRM/CMS (WordPress), Automation Engagement Platforms, Google Analytics, Meta, Microsoft Office Suite

About Us Shannex is a family-owned organization with a vision of Better Living for every stage of life. Since 1988, Shannex has grown from a single nursing home in Cape Breton to a trusted partner across healthcare, hospitality and lifestyle sectors. With locations in Nova Scotia, New Brunswick and Ontario, Shannex continues to build communities designed for connection, wellbeing and longevity. Shannex-owned brands include Allbright Life, Parkland Retirement Living & Lifestyle Residences, Parkland at Home, Faubourg du Mascaret, and Shannex Enhanced Care. Shannex also provides Transitional Health services, in partnership with Nova Scotia Health. For more information, visit shannex.com . If you’re ready to join the Shannex team of Great People, apply today! Great People is a core value at Shannex based on the belief that our team members are the spirit and foundation of the organization. Shannex believes equity, diversity, inclusion and belonging is about creating a culture that embraces the uniqueness of individuals, where every person is treated fairly and where racism and discrimination are not tolerated. At Shannex, every team member belongs. All applications are kept in strict confidentiality. Only those selected for an interview will be contacted.