Event Marketing Manager

PressReader is a rapidly growing technology company that partners with the world's leading publishers to deliver content to millions of users in over 160 countries. Our progressive approach to digital distribution has allowed publishers such as The Washington Post, The Guardian, Newsweek, Rolling Stone, The Globe and Mail, and Vogue to find new audiences through business partnerships, including airlines, hotels, cruise ships, libraries, and thousands of other companies worldwide.   Our technology also powers Branded Editions (BE) - a white-label solution that enables publishers to deliver their digital content in interactive ways. BE allows them to build a customizable platform that supports a wide range of revenue opportunities.  We have an opportunity for an Event Marketing Manager role to join our Marketing Team.  As our Event Marketing Manager, you will lead the strategy, planning, and execution of high-impact events that drive brand awareness, customer engagement, and revenue growth. You will work hand in hand with teams across the organization to bring our brand to life and make every event a meaningful touchpoint for our audience. This role is ideal for a results-oriented marketer who thrives on collaboration, creativity, and data-driven decision-making. It's a great opportunity for a motivated, highly organized, and driven individual who enjoys creating memorable experiences that contribute to the company's success. In this role, you will:Strategy & Planning

• Develop and own the annual event marketing strategy aligned to revenue goals, audience segments, and sales priorities.
• Identify the right mix of owned, sponsored, and industry events (conferences, trade shows, webinars, roundtables, and executive experiences) to reach target markets.
• Collaborate with Sales Leadership to define event objectives, audience targets, and success metrics
• Manage the event calendar and budget, ensuring optimal ROI and cross-functional alignment.

Event Execution

• Lead end-to-end planning and execution of all event logistics from booth design and vendor management to onsite experience and follow-up programs.
• Partner with creative and content teams to develop compelling event assets, speaking materials, and digital campaigns.
• Oversee pre-, during-, and post-event marketing tactics, including email campaigns, paid promotions, and lead capture workflows.
• Ensure a seamless attendee journey through thoughtful messaging, branded experiences, and on-site engagement.
• Partner with Sales and RevOps to ensure all leads are captured, routed, and followed up on effectively.

Measurement & Optimization

• Track event performance, lead quality, and influence pipelines to demonstrate impact and optimize future investments.
• Develop post-event reports and debriefs for executive and sales teams.
• Continuously test new event formats, partnerships, and channels to expand reach and improve ROI.

You are a great fit if you have: 

• 3+ years of experience in B2B event marketing, demand generation, or field marketing
• Experience working with CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo, or similar)
• Excellent project management and organizational skills with the ability to manage multiple events and timelines simultaneously
• Proven success in designing and executing events that drive measurable pipelines or revenue impact
• Strong understanding of sales processes and lead management workflows
• Exceptional communication and presentation skills, both written and verbal
• Strategic thinking and analytical ability to align event strategies with business goals
• A creative mindset with the ability to balance strategy and flawless execution
• A collaborative, team-oriented approach with the ability to thrive in fast-paced environments
• Strong attention to detail and adaptability to changing priorities
• A positive, energetic attitude and a good sense of humor

Bonus points if you: 

• Hold an Event Management certification (e.g., CMP, CEM, or equivalent)
• Have experience using project management tools such as Monday.com
• Have experience building and maintaining deep association partnerships (e.g., with the California State Association) beyond just event participation
• Have a strong interest in the technology sector

Why us for your next career adventure? PressReader offers a hybrid work environment to balance the flexibility of working from home and being together to collaborate, celebrate, and connect. This position is based in our Richmond, BC office and requires to be on-premises once a week. When not in the office, employees have the opportunity to work remotely.  PressReader is committed to providing a fair compensation package which include a 100% employer-paid health, dental, and vision benefit plan; 15 paid vacation days to start; health and wellness days and bereavement days; reimbursements for professional training and membership in professional associations; fitness subsidy and more, along with a chance to be working with amazing people. The pay range for this role is $75,000 to $85,000, depending on experience. We thank everyone who is interested in our role. Only qualified candidates legally eligible to work in Canada will be directly contacted for this position.  If you don't see yourself fully reflected in every job requirement listed for this job, we still encourage you to apply. We are committed to creating a more equitable, inclusive and diverse company and we welcome applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, sexual identification, and life experiences. If you require accommodation in completing any pre-employment assessments or applications, interviewing, or otherwise participating in the recruitment process, please email people [at] pressreader.com.  Finally, sometimes emergencies happen and you may need to reschedule an interview. We understand. Please let us know without worrying about losing the opportunity or your credibility.   To apply, please submit your resume, and a cover letter explaining why you are the right person for this role.   This is a great opportunity for the right candidate.  We can't wait to meet you!