General Manager

Maserati and Alfa Romeo of Winnipeg is Manitoba’s exclusive home to two of the world’s most iconic luxury performance brands. As part of the Morris Automotive Group, we blend boutique service with the strength of an established organization.

We’re seeking an experienced General Manager for our Maserati and Alfa Romeo dealership to lead all operations, drive performance, and deliver an exceptional customer experience that reflects our brands.

Key Responsibilities

• Lead, manage, and motivate Sales, Finance, Service, Parts, and Administration to hit operational and financial goals.
• Oversee performance metrics and KPIs across departments; ensure alignment with business objectives.
• Optimize inventory levels and vehicle turn rates while meeting brand standards and financial targets.
• Maintain a luxury customer experience across all channels — in-store and online.
• Improve processes to drive efficiency, profitability, and scalable growth.
• Recruit, coach, and retain top talent; build a high-performance culture of excellence and accountability.
• Partner with OEMs to meet performance, branding, and compliance standards.
• Hold full P&L responsibility, including budgeting, forecasting, expense control, and reporting to ownership.
• Represent the dealership at community and industry events; strengthen local relationships.
• Collaborate with Morris Group leadership on growth strategies and new business development.

What You Bring

• General Manager or senior leader experience in automotive retail.
• Proven results in sales growth, customer satisfaction, and profitability improvement.
• Proven leadership and team-building skills; professional, persuasive, and confident communicator.
• Strong understanding of dealership financials, operational drivers, and manufacturer programs.
• Exceptional problem-solving and decision-making abilities in fast-paced environments.
• Experience with modern CRM, DMS, and inventory management systems.
• Integrity, professionalism, and strong business ethics.
• An entrepreneurial mindset and a desire to succeed, with the drive to take ownership and build something long-term.

What We Offer

• Compensation: $10,000 monthly base salary plus 20% of net profits.
• Senior Management benefits package: Full comprehensive benefits package and Employee & Family Assistance Program.
• Paid time off: 3 weeks’ paid vacation.
• Perks: company demo vehicle and fuel card.
• Career growth opportunities within the Morris Group of Companies. Our current General Manager is advancing to lead a newly acquired dealership within the group — a reflection of the growth and opportunity available across our organization.
• Ownership pathway: for the right candidate, a clear route to invest into the dealership and ultimately own a store within the Morris Group network.

All resumes will be handled with strict confidentiality. Contact Owner, Walt Morris at walt@morrisgroup.ca.