Sales Director

About the Company

Inspired by the Mediterranean, Moroccanoil comes to life through our iconic turquoise packaging and signature fragrance, for an exotic experience that transports the senses. Our original Moroccanoil Treatment pioneered oil-infused haircare and sparked global interest in argan oil. At the heart of our brand is the stylist community that inspires us to create effective and easy-to-use products. Today, our mission remains unchanged: to pioneer beauty innovations while making a positive impact. We support animal welfare as a cruelty-free brand with our PETA Beauty without Bunnies certification and partnership with the Humane Society. Ocean conservation and sustainability are central to us, including our collaboration with Oceana. As our journey continues, we strive to make a meaningful difference in our communities and around the world.

Position Overview

Reporting to the Vice President of Professional Sales, the Director of Sales – Professional (Canada) is a strategic leadership role responsible for driving brand growth, increasing market penetration—particularly in the color category—and delivering revenue and profitability goals across the Canadian professional sales channel.

Leading a team of Regional Brand Managers, the Director provides clear direction, coaching, and accountability to ensure strong field execution and customer engagement.

The role also serves as a key connector across functions, working closely with Marketing, Education, and Commercial teams to develop and execute integrated go-to-market strategies that strengthen brand presence in salons, distributors, and other professional environments.

Key Tasks & Responsibilities

• Set Sales Objectives: Establish clear sales targets across all markets, ensuring alignment with the company’s overall strategic goals.
• Performance Management: Deliver key performance indicators (KPIs) and implement actionable strategies to drive Regional Brand Managers toward achieving sales goals.
• Market & Data Analysis: Regularly analyze sales data and market trends to identify strategic opportunities within geographic regions and distributor/salon partners.
• Distributor Relationship Management: Build and maintain strong, collaborative relationships with distributor partners to ensure mutual growth and success.
• Cross-Functional Collaboration: Partner closely with Marketing and Education teams to support product launches, enhance in-salon experiences, and ensure cohesive brand messaging.
• Product Focus: Maintain a strong emphasis on growing the professional hair color collection throughout the territory, positioning it as a key driver of business growth.
• Strategic Communication: Create compelling, data-driven presentations to effectively convey business strategies, performance insights, and brand initiatives to internal and external partners.

Key Skills Required

• Business Acumen: Strong focus on driving revenue, profitability, and market share through strategic planning and execution.
• Leadership Excellence: Proven track record of building, developing, and inspiring high-performing sales teams across diverse markets.
• Financial & Strategic Expertise: Demonstrated proficiency in P&L management, ROI analysis, budget oversight, and client relationship strategy.
• Agility & Problem Solving: Comfortable operating in fast-paced, evolving environments with a hands-on, solution-oriented mindset.
• Relationship Building: Skilled at establishing and nurturing strong relationships with distributor partners and key stakeholders.
• Communication Skills: Exceptional written and verbal communication abilities, tailored to influence and engage across all business levels.
• Organizational Strength: Excellent time management and organizational skills, with a track record of managing multiple priorities effectively.

Experience/Qualifications

• Minimum 5 years of experience in a director-level sales or business development role.
• Previous experience working in the professional haircare industry is a must.
• The ability to travel 50% of the time and work occasional weekends.
• Proficient in MS Office Suite (Word, Excel, PowerPoint).

What’s In It For You

• Flexible Time Off (Paid Company Holidays, PTO, Summer/Winter Fridays & More!)
• Access to Company Perks (Moroccanoil’s Employee Shop for Discounted Products and Salon Treatments for free!)
• Company Sponsored Healthcare plans for all our Employees, Paid Maternity Leave
• 401k (up to 6% match)

Moroccanoil is committed to diversity and inclusion in the workplace. We are an equal-opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or any other legally protected status.