Business Development Sales Representative – Major Retail

G.E. Barbour Inc. is a multi-product food processor based in Sussex, New Brunswick,

Canada. Since 1867, Barbours has been producing quality food products that include:

• Teas

• Seasonings

• Baking Extracts

• Peanut and Almond Butters

Our brands include King Cole, Aasana, Fatso, Nuts About, Pop N Top, and Barbours.

We sell to various channels, including Retail, Foodservice, Dollar and Convenience. We

are also a major private label supplier to several customers in Canada, USA, Korea,

Mexico and Japan.

As a sales professional, you live for the sales hunt and enjoy the challenge of achieving

your sales objectives. Self-motivated and goal-oriented, you measure success by

achieving your sales targets while delighting your customers with prompt and attentive

service. Customer-focused, you listen first, identify opportunities, and offer solutions.

Reporting to the Director of Sales, you are a team player and enjoy working within a

team environment to solve problems and meet customer requirements. Detailed and

accountable, you take ownership of the product P&L to ensure revenues are aligned

with budgets. An optimist, you tend to see opportunities where others see roadblocks.

Key Responsibilities:

- Selling both our branded products and co-manufacturing/ private label services to

primarily major retail accounts in Canada.

- Identify, develop, and work an active and robust sales funnel to achieve company

sales targets.

- Keep accurate records of opportunities, decision makers, influencers, and daily

interactions and insights.

- Provide detailed monthly report updating sales funnel wins/losses and sales

projections

- Lead contract negotiations with major retailers to achieve profitability targets.

- Attend food shows and industry events to promote Barbours’ product lines and

co-packing capabilities.

- Build strong customer relationships and create an expectation that we are easy

to do business with.

Qualifications:

· Post Secondary Business Degree

· Some basic experience with a CRM.

· Passion for Selling

· Flexibility to travel (1-2 nights per month as required)

· Self-motivated

· Proficiency in Excel/Power Point

· Good organizational skills

· Able to follow through and complete overlapping tasks, prioritize workload

against deadlines

· Excellent interpersonal and communication (written and verbal) skills.

· Strong work ethic

· Ability to work both independently and in a team-oriented environment

A background in CPG or Food Distributor Sales would be essential. We are looking for

someone who lives for the sale, someone who wakes up each morning craving that next

big sales opportunity. If this sounds exciting… we want to meet you!

Barbours offers a competitive compensation package that includes a car allowance, fuel

card, annual incentive program, RRSP matching, and healthcare coverage with a

flexible work environment.

This position is based in Ontario with some out-of-province travel required, which

includes but is not limited to planning & training sessions in Sussex, NB and visits to

clients as required. The expectation for this role is 75% of the work week is planning for

reviews, promoting our capabilities, scheduling demos, discussing strategies for

branded and private label opportunities from your home-based office.

If you are interested in this position, forward your resume and covering letter to:

work@barbours.ca before Monday, January 5th, 2026, quoting “Business

Development Sales Representative – Major Retail”

We thank all applicants for their interest but wish to advise that only those selected for

an interview will be contacted.

Find out more about G.E. Barbour Inc.

www.barbours.ca

www.eatfatso.com

www.aasanatea.com