Marketing Coordinator

Calgary Municipal Land Corporation (CMLC) is a master planner, a developer, and a project manager. We build parks and pathways as carefully and earnestly as we build relationships with developers, community partners, residents and so many others. We are a sales and marketing force, a strategic land planner and a passionate community-builder. We curate public art and neighbourhood programming. We liaise, consult, cooperate and engage. We listen. We learn. We lead. We are placemakers.

BACKGROUND

CMLC was incorporated in 2007 as a wholly owned subsidiary of the City of Calgary to implement and execute the Rivers District Community Revitalization Plan—a public infrastructure program approved by the City of Calgary and the Province of Alberta to kick-start Calgary’s urban renewal and unlock the tremendous value of several hundreds of acres at the river’s edge.

Since then, CMLC has invested over $400 million into the delivery of the East Village master plan, which envisions a mixed-use, high-density urban community that will be home to 11,500 residents. To date, CMLC has laid the foundation for East Village’s future and attracted nearly $3 billion in planned, private investment. New public spaces, roads, sidewalks, parks and community gardens have been completed, and more than 4,000 residents have moved into the community over the past few years.

In 2018, CMLC completed the master plan for east Victoria Park, which imagines a 20-year vision for Calgary’s Culture + Entertainment District—a vibrant, high-density, mixed-use community that draws on the spirit of entertainment that resides in its DNA, as well as its natural surroundings. Since that time, CMLC has led the delivery of more than $650M in city-building projects and infrastructure improvements including the newly expanded BMO Centre expansion, the 17th Avenue Extension and Stampede Station rebuild and will soon initiate a range of district infrastructure projects as part of the future Scotia Place event centre. In 2025, CMLC initiated construction on the $660M transformation of Arts Commons and Olympic Plaza as part of the City of Calgary’s broader downtown revitalization.

CMLC Is also expanding its mandate to include the development of Transit-Oriented Communities beyond the Rivers District, supporting The City of Calgary’s housing strategy by master planning communities, removing barriers to development, and engaging private housing to deliver much-needed housing for our growing city.

COMPANY VALUESTrust the Team

We’re better together. We’re purpose driven, we want to make places better, and we know we can’t do it alone. That’s why we value the quality, depth, and authenticity of relationships we form with CMLC teammates, partners, stakeholders, and community members. We trust, respect and rely on one another and our collaborators to deliver to a consistently great standard. We do it together—by showing up for one another and bringing our whole selves to our work.

Break Through

Innovation makes us exceptional. We love nothing more than boundary-pushing opportunities, projects for which there’s no template, and we’re proud of our reputation for getting things done as leaders in best practice. We confidently bring our creativity and adaptability to creating a custom approach to projects and to inspiring our peers and our community to dream big and take smart risks with us to create beautiful, meaningful places.

Make it Count

Make a difference, start to finish. Our projects may be inventive, beautiful and award-winning, but their true purpose is only realized when they’re brought to life by the community that lives with them. Every project, small to large and beyond, is conceived and designed to enhance everyday life for everyone that encounters it.

Build the City. Better the City.

Elevate everything. We're privileged to shape the future of the city where we live, work and raise our families. That's why good enough isn't good enough—it's why we bring world-class ideas to the table, passionately steward funds and budgets, and work to create international best in class places. We build the city to better the city: we want to create meaningful places for the good of us all, now and for the future.

We commit to deepening our understanding of the vast diversity of human experiences, backgrounds and cultures and to ensuring that all perspectives are valued and reflected in our workplace and in the communities we’re building.

Giving equal voice to all people, groups and viewpoints will ensure our organization’s work reflects and respects the changing social landscape while upholding our dedication to the betterment of our city. It is one more way CMLC nurtures engagement and belonging, builds deeper connections across our communities, empowers innovation and enables long-term resilience.

Background and General Scope of Position:

Reporting to the Senior Manager, Marketing, the Marketing Coordinator will be a multi-talented individual; involved in supporting the execution of social media strategy, social media account coordination, consumer marketing and brand programs, and overall departmental needs as required. The successful candidate must be a detail and task-oriented self-starter, who is keen to be part of a fast-paced team that is leading marketing and communications programs for East Village, Calgary’s Culture + Entertainment District and CMLC platforms. The position supports robust consumer marketing programs that connect audiences to the communities in which CMLC operates.

The Marketing Coordinator has a minimum of three to five years’ experience in a digital marketing role and has solid working knowledge of social media platforms and content management programs, social listening programs, website infrastructure, visual presentation software, and other digital marketing and communications tools. He/she/they are responsible for collecting, analyzing and presenting digital analytics to help support departmental strategy. He/she/they possess(es) strong verbal and written communication and has strong organizational skills to balance multiple deliverables.

The successful Marketing Coordinator has high energy levels and can manage multiple tasks throughout the day in a fast-paced environment. High attention to detail and accuracy is fundamental and the successful candidate will not hesitate to go above and beyond to ensure the job is completed effectively and efficiently.

He/she/they must have an appreciation for working collaboratively with colleagues, across organizational departments and with external stakeholders, including agencies and production suppliers. 

Key Accountabilities / Deliverables:

• Traditional and digital campaign coordination
• Execution of digital content strategy for three brands across 10 social platforms including social planning, collaborative creative concepting, content creation and execution.
• Creative and technical writing – social, newsletter, blogs, web, etc.
• Management of digital content calendar
• Supplier relations
• Digital platform management
• Electronic newsletter production and distribution
• Community event programming promotional support
• Coordination of marketing plans
• Research digital trends and insights
• Digital data collection and analytics
• CRM and database management
• Accounting and administrative duties, as required

Critical Competencies

• Adaptability/Flexibility
• Organizational Savvy
• Project Management

Key Functional Skills

• Creative / Flexible
• Effective communicator
• Problem Solver / Results-driven
• Digital Marketing Aptitude
• Detail-oriented
• Excellent time management skills and the ability to balance multiple deliverables and meet deadlines

Essential Relevant Experience

• Three to five years previous digital and traditional marketing experience
• Desire to build a career in the marketing & communications field
• Experience in the real estate/land development industry considered an asset
• Excellent written and verbal communications skills
• Alignment with CMLC’s organizational mandate and values
• Ability to liaise with marketing agencies and external stakeholders
• Proficiency in SEO, keyword research and analytics
• Ability to collaborate with various team members and partners
• Solid understanding of social media and digital platforms and tools
• Strong knowledge of Microsoft Office
• Experience with Google Analytics, Google Ads, SquareSpace, Wordpress, Sanity, Sprout Social, Mailchimp, Canva, Meltwater or comparable programs

Desired Education

• Post-secondary education in related field

Please direct all inquiries and applications to careers@calgarymlc.ca__We thank all applicants for their interest. Only candidates being granted an interview will be contacted.