Social Media Marketing Specialist

Type: Part-time to start, with the possibility of moving into a full-time role.

Salary: $45,000 – $60,000

Deadline: September 12, 2025

Bluetrain's performance-based, always-on approach to digital marketing helps our clients navigate one of the fastest-changing industries in the world. Think of us as an online marketing conductor, providing the insights and online expertise our customers need to drive their businesses forward.

Bluetrain acts as an advanced digital marketing team for progressive clients from varying industries across North America. Recognizable clients we work with include organizations such as EPCOR, UN Refugee Agency (UNHCR), Swimco, Alair Homes, and Strathcona County. We currently have an opportunity for a Social Media Specialist.

What You'll Do

As a Social Media Specialist at Bluetrain, you will be responsible for the creation and management of organic social media content to achieve our clients' goals, including increasing brand online presence, engagement, and brand awareness. You are a creative and innovative thinker who understands how to tell a story across various social media platforms.

• Manage Social Media Content Creation & Planning: You will lead the creation of engaging social media content, developing optimal captions and creating content like images and videos. This includes creating monthly/quarterly content plans, scheduling posts using tools

• Perform Engagement Tactics: You will be responsible for community management, responding to comments and messages, and strategically engaging on external partner accounts to grow our clients' presence.

• Optimize Social Media Content: You'll schedule content to meet client review deadlines, and optimize it for each platform and audience. This includes keeping in mind optimal character counts, hashtag usage, location tagging, alt text, and leveraging platform-specific features for the best possible performance.

• Increase and Measure Desired Metrics: You'll define, measure, and review KPIs regularly. You will create monthly reports for clients, including metrics, insights, and recommendations for improvement.

• Collaborate with Others: You will work with a variety of stakeholders, including clients and internal team members, to review strategies, content, reports, and overall performance.

• Stay Up to Date: You are curious and stay on top of emerging social media trends and platforms to keep Bluetrain's expertise current.

What You Bring

You’re competent at creating various formats of content for social media and can analyze social media metrics and identify key insights and trends for your clients' organic campaigns. You work professionally and cooperatively with clients and coworkers to build a collaborative work environment. You understand the value of performance-driven digital marketing to help clients grow online.

Qualifications:

• Bachelor’s degree or diploma in Marketing, Communications, or a related field is a definite asset.
• Minimum of 1-2+ years of experience managing organic social media marketing accounts.
• Basic understanding of social media metrics and analytics.
• Proficiency in Canva or similar design tools.
• Exceptional written and visual storytelling skills.
• Highly organized with the ability to manage multiple client accounts simultaneously.
• Creative mindset with a keen eye for design and detail.
• A proactive, results-oriented approach to social media management.

What You'll Get

As our new colleague, you’ll be part of the continuing growth of a local success story! You will be surrounded by smart, passionate teammates who collaborate and innovate in order to provide our customers with the best possible solutions to their digital marketing challenges!

We believe that happy, healthy employees produce the best results, so we proudly support life balance initiatives such as:

• Competitive compensation, including health / dental benefits
• An additional $500 health spending account (HSA) after the first year
• Start at 3 weeks vacation time PLUS paid time off for the Holiday break in December/January
• Progressive remote work policy for working outside the office on a hybrid, short-term, or extended basis (role dependent)
• Flexibility in hours to start and end your day
• Monthly team social activities (aka the Bluetrain Culture Club, such as go karts, pickleball, painting and more activities!)

We get that you care about your team and your community, so we regularly engage in social activities to help us all stay connected.

Bluetrain's Commitment to Diversity & Inclusion

At Bluetrain, our passion is to “Do Great Things, With Great People.” We recognize that working with a diverse group of team members, clients, and partners increases our ability to produce greatness in both our work and community. Bluetrain is committed to fostering diversity and inclusion through implementing policies and practices that support that vision.

Inclusivity is the key to actually maintaining (not just creating) diversity in the workplace. An inclusive approach is thoroughly integrated into the ongoing activities, operations, and relationships of the organization. Bluetrain will make every effort to identify and remove barriers to inclusion and continuously improve through a process of evaluation and change.

Apply

If you are passionate about social media marketing and the above description sounds like you, please send a cover letter and resume to: careers@bluetrain.ca

Please note "Social Media Specialist" in the subject line.

Thanks to all applicants for your interest in working with Bluetrain. Only candidates short-listed for an assessment, phone call, and/or interview will be contacted.