Impact Experience & Activation Lead

At ATB, we exist to make it possible for our clients, team members and communities. Our purpose is more than aspirational. It's a real commitment we live every day through our values (what we call the ATB ID). About Life at ATB is about more than work. In fact, we’re consistently recognized as one of Canada's top employers thanks to our high-care, high-performance culture, upheld by the three commitments we make to our team members: Impact in action: No matter where you are in the organization, you're empowered to make an impact in the lives of our clients and communities. Thrive together: We want you—the unique, authentic you—to feel safe and celebrated at work. We're on a continuous journey to build the most flexible and inclusive programs. Ready for tomorrow: We want to enable your success through interesting and challenging work, performance enablement, and learning and development. About The Role We are seeking a data-driven engagement strategist to join our Social Impact team. This is not a traditional program management role; we are looking for a high-performance professional who approaches social impact through the lens of sophisticated marketing and behavioral science. Reporting to the Director, Community Impact, you will be the primary strategist responsible for driving team member participation in pursuit of ATB’s Sustainability & Impact Commitments. You are someone who moves beyond "creating awareness" to "catalysing action," using data-driven segmentation and a growth-oriented mindset to influence culture and maximize our collective impact. The ideal candidate is a proactive leader who can navigate and leverage complex data sets to influence behavior. Accountabilities Responsibilities The Impact Experience & Activation Lead is responsible for the strategic design and execution of ATB’s team member engagement initiatives. Responsibilities are prioritized as follows:

• Behavioral Strategy & Participation Growth: Design and iterate on engagement strategies specifically engineered to move team members along the participation continuum. You will apply behavioral insights to optimize program elements and lower barriers to entry.
• Segmented Marketing & Channel Optimization: Lead the development of diverse, high-touch communication strategies. You will move beyond "all-staff" emails to create creative, segmented marketing campaigns that advance participation through the right channel at the right time.
• Ambassador Network Leadership: Build, recruit, and lead a high-functioning Ambassador Network. You will empower this network to team-driven social impact and local activations, allowing you to maintain a high-level strategic oversight of the portfolio.
• Data Analysis & Actionable Insights: In collaboration with the team, perform deep-dive market segmentation and program data analysis. You will translate complex metrics into clear executive narratives and recommend and execute on strategic pivots when needed.
• Rewards & Culture Alignment: Lead the strategic review of rewards and recognition programs. You will ensure these incentives are not just transactional, but are tightly integrated into ATB’s broader culture and social innovation goals.
• Impact Incentives & Behavioral Motivation: Lead the strategic design and application of the portfolio’s reward & recognition framework including motivation strategies - such as peer-to-peer recognition and gamification - that catalyze action and foster a culture of participation aligned with ATB’s Team Member Value Proposition.
• Campaign & Platform Management: Lead enterprise-wide campaigns aligned with ATB’s Sustainability & Impact Commitments and provide end-to-end strategic management of the ATB Uplift platform (Benevity’s Spark).
• Operational Excellence: Oversee program accounting, maintain program guidelines, and innovate intake processes for team requests to ensure the program operates with maximum efficiency and scalability. Support the advancement of S&I reporting and storytelling strategies by collecting and curating relevant content and providing subject matter expertise where needed.

Knowledge, Skills And Experience

• Experience: 5–7 years of proven experience in marketing strategy, behavioral science, program management, or a related field, with a documented track record of driving large-scale audience engagement.
• Marketing Acumen: A natural ability to view engagement through a marketing lens, with expertise in designing audience segmentation and targeted communication strategies within a complex corporate environment.
• Strategic Leadership: A proactive, solutions-oriented mindset with the ability to navigate ambiguity and present data-backed recommendations to executive stakeholders.
• Network Management: Demonstrated experience in building or supervising distributed networks (such as volunteer ambassadors or influence networks) to scale impact.
• Technical Proficiency: Hands-on experience with engagement technology (e.g., Benevity’s Spark) is highly preferred. You should be comfortable exploring AI and emerging tech to automate and improve the team member experience.
• Analytical Depth: Strong ability to extract "the story" from data, identifying trends and articulating the necessary pivots to reach participation goals.
• Communication Mastery: Exceptional professional writing and presentation skills, with the ability to translate technical program data into compelling, high-impact narratives.
• Education: A degree in Marketing, Behavioral Science, Business, Communications, or a related field.

Workplace Arrangement You’ll work both remote and onsite, where time onsite is based on your job accountabilities and performance objectives. Don’t meet all the requirements on the list? A resume only goes so far in expressing who you are and the unique perspectives you bring. If you believe your skills and experience align with the role—but you might not check all the boxes—we want to hear from you. We encourage candidates from all work backgrounds, equity-seeking communities and experience levels to apply. If you’re seeking a career where your drive, perspective and growth are celebrated, we want to hear from you. We’re dedicated to building a workforce reflective of those within our communities, and a culture where our team members are equipped with what they need to succeed—their way. Part of creating an inclusive workplace is recognizing our role in advancing Truth and Reconciliation. We are committed to meeting and exceeding the standards set out in the Partnership Accreditation in Indigenous Relations program created by the Canadian Council for Aboriginal Business. What happens next? If you are shortlisted, you’ll hear from us after the posting closes. Check out our How We Hire page to learn more about our hiring process. If you need any accommodations throughout this process, please let us know at talentteam@atb.com Stay in touch We’re excited that you’re interested in a career with ATB. Follow us on LinkedIn, Facebook and Instagram to learn more about what our team is up to.