Marketing Specialist

A Strategic and Collaborative Role Driving Insurance Growth and AMA Member Value*** This posting is for one permanent full-time position and one 18-month temporary full-time position ***The Opportunity

At AMA, we don’t just sell insurance—we help Albertans protect what matters most. As an Insurance Marketing Specialist, you’ll transform insights into powerful campaigns that connect with our members’ lives, drive business growth, and build lasting trust. You’ll play a vital role in ensuring that AMA Insurance remains competitive, innovative, and deeply connected to what Albertans value. Whether you’re crafting digital campaigns, optimizing user experiences, or telling stories that resonate, your work will make a real difference every day.

A Place to Belong

AMA is more than a workplace; it’s a family. Together, we help protect the things that matter most to our more than one-million members—everything from roadside safety to retail savings, food security to childhood well-being. And with operations that span automotive, registries, travel, insurance and more, the opportunities to grow with us are almost limitless!

Building on a century of proud service in Alberta communities, we’re passionate about making a meaningful difference in the places where we live and work. And that all begins with our people. As a permanent full-time AMA employee, you’ll enjoy:

• Competitive salary and flexible benefits, with five packages to choose from and up to $3,000 in health and wellness spending accounts.
• Employer-paid retirement savings program, including 5% AMA contribution and 5% matching.
• Employee-exclusive discounts on travel, insurance, memberships, driver education, registry services, and more.
• Free travel medical insurance for you and your immediate family.
• Ongoing professional development, with unlimited learning opportunities, full Udemy access, and dedicated time for personal growth.
• Paid vacation and personal days, including three weeks of vacation to start, a Me Day, a Volunteer Day, and the option to purchase additional vacation time.
• Flexible work models that make sense for your lifestyle.

Who You Are

As the Insurance Marketing Specialist, you’ll be a key player in our Insurance Marketing team, working alongside product experts, business leaders, and creative partners to develop integrated marketing strategies that fuel growth and member engagement. This role covers a diverse portfolio—from auto and property insurance to travel, business, and life insurance —giving you a broad canvas to apply your creativity and strategic thinking.

You’ll be responsible for developing marketing plans, managing multi-channel campaigns, and delivering measurable results that support AMA’s reputation as Alberta’s trusted insurance provider. But you won’t do it alone—you’ll collaborate with our team of experts who each specialize in a critical marketing function, from copywriting and design to SEO and analytics. If you’re passionate about data-driven marketing, storytelling, and collaboration, this is your chance to shine.

How You’ll Make an Impact

• Strategic Planning: You’ll develop and execute annual and campaign-specific marketing plans for AMA’s insurance products, aligning strategies with business goals and member needs. You’ll bring a strategic mindset to translate those goals into effective, data-informed marketing initiatives.
• Campaign Development: You’ll create and manage integrated campaigns across digital, social, out-of-home, and in-centre channels. With a blend of creativity and analytical thinking, you’ll drive member engagement and optimize performance.
• Positioning: You’ll craft compelling messages and creative briefs that clearly communicate the value of AMA Insurance. Your storytelling skills will help connect with diverse audiences and set us apart in a competitive market.
• Collaboration: You’ll partner with insurance product teams, business stakeholders, legal counsel, creative services, and external agencies. Your strong interpersonal skills will help you build effective relationships and bring marketing strategies to life.
• Digital Optimization: You’ll enhance and maintain insurance content on AMA’s website and landing pages, ensuring an engaging and consistent user experience. Your attention to detail will keep everything on-brand and impactful.
• Analytics & Insights: You’ll analyze campaign data to measure effectiveness and uncover insights. Your analytical approach will guide strategic decisions and fuel ongoing improvements.
• Market Intelligence: You’ll stay on top of insurance trends, consumer behavior, and the competitive landscape. With curiosity and an eye for innovation, you’ll help keep AMA’s marketing fresh, relevant, and forward-thinking.

What You Bring to the Table

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum five (5) years of marketing experience working in both digital and traditional marketing building marketing strategies.
• Experience working in insurance, financial services, or other regulated industries is an asset.
• Experience developing and executing multi-channel marketing campaigns.
• Strong writing and communication skills, with the ability to simplify complex topics into engaging messages.
• Proven project management skills and the ability to thrive in a fast-paced environment.

Belonging Matters Here

AMA is committed to providing an inclusive, respectful, and accessible environment. If you require an accommodation at any time during our recruitment process, please contact recruitment@ama.ab.ca. We’ll work with you feel supported throughout your journey with us.